I just saw a question from a newcomer on the Internet:
The product packaging was required to be customized by the customer.
But the number was only 500.
The company refused directly.
It is said that this kind of packaging can be customized with at least 60-70,000.
I have been replied to the customer the impossibility of his request.
The customer means if the packaging problem was solved. He would place an order.
However, the customer's packaging quantity was really too small.
I want to ask you guys, How should I respond to my customers? How should I tell that to him.
My idea is to send a picture of the inner packaging of our company's products to customers. Then tell him, according to his request, we really can do nothing. Isn't that good to say this?
If you reply so straightforwardly to him, there is no any answer!
We have to analyze what problem is to solve and what is our ultimate goal?
First of all, we can't stay on the surface. This is just a matter of packaging, which can directly affect whether we can make deals. Does the deals fail to be made just because of the packaging? No, the product is the basis of our sales, and the packaging is only an accessory.
What is the reason why packaging can't be done? Is this packaging because of technical problems can not be done or a small amount of products?
I think that everything can be done only if there is money. But our ultimate goal is not whether the packaging can be done, but how to persuade the customer to make this order for us.
We need to understand a few things, the first is the order quantity and price of this package, and the second is how much money should be paid according to the amount requested by the customer (someone will do it for you if you are willing to give money. )
After knowing that these two conditions are met, you can talk to the customer. First, tell the customer the amount of the package and the amount of money that will be paid if the amount of the package is not reached, and provide the product packaging of the company to the customer. For reference, let the customer compare the difference cost of the two packages.
If the customer is not short of money, of course it is the best. But from the post, you can see that the minimum order quantity for this package is 60,000 to 70,000, but the number of customers wants to be 500...
In the face of cost, many people have to give in and can give a few suggestions to customers:
Choose your packaging (the most cost effective).
Customize the package at the minimum order quantity, and the excess can be used for future orders. (You can keep customers long-term cooperation).
If the customer's order quantity is small, the customer can consider customizing the packaging locally and then packaging it later. (But the labor costs of the customer later are also non-negligible costs.)
It can also be packaged by you after custom’s packaging.
Although with this kind of reply, you can't 100% sure if the customer will give you the order, at least you are professional! It will not end the conversations at once and the customer has the opportunity to choose.