with the rapid development of China's economy, the foreign trade economy has been relatively improved. With the strong promotion of the Internet, domestic e-commerce has gradually transformed into cross-border e-commerce. Cross border e-commerce has sprung up
at the beginning of this year, many sellers have the same worries. Should they take the distribution route or the high-quality route? There is a lot of heated discussion on the Internet. Some people say that the high-quality route is too difficult to do, there is no profit, and they are completely working for Amazon. However, others say that the distribution is relatively simple. Although the service life of listing is not long, it makes a lot of profits and pays less. Others think that they should choose high-quality goods or distribution. Take a look at some cross-border e-commerce companies I'll know what the company does
almost all companies engaged in cross-border e-commerce are recruiting high-quality products for operation, but how many companies can really achieve high-quality products for operation? If so, how can the company be left out if it doesn't provide it well
therefore, if you can decide to do one thing, distribution is nothing more than a way out. But in fact, it does not mean that distribution is better than high-quality goods. From the perspective of long-term development, cross-border e-commerce is more reliable in taking the route of high-quality goods. It is just that it is relatively difficult for small and medium-sized enterprises to make high-quality goods,
many small and medium-sized businesses lack relevant experience. The conditions for making high-quality products are not mature and have no advantages. Their positioning is not accurate and characteristic enough to stand out from many high-quality products. In addition, due to the lack of human and financial resources, publicity can not achieve good results. The difference between distribution and high-quality products is only a key issue. At present, making high-quality products is to focus on selection and marketing 。 Because if the boutique is not issued, FBA is not printed, and advertising is not done, it can not be done at all. And the distribution of goods is to give up these, focusing on the distribution of goods
take the high-quality selling Zebao as an example, focusing on Amazon platform and creating high-quality sales. The company's five own brands mainly include 3C category power supply, Bluetooth audio, small household appliances, personal health care and other products. According to data, from January to April 2018, Zebao realized a revenue of 587.2999 million yuan through Amazon platform, accounting for 90.75% of the current main business revenue, and made great achievements with the help of high-quality operation Proud achievements
let's take a look at barley Aoji, which mainly distributes goods. The number of SKUs exceeds 600000. The commodity categories include clothing, home and digital, among which home products are mainly to be sold.
Aoji has a wide range of distribution modes. In addition to selling on Amazon, it also sells on various platforms such as eBay, wish, self built stations and Newegg, with multiple stores and cross platforms.
it can be seen that as long as it is willing to pay, planned, positioned correctly and grasped the direction, it can bring considerable benefits to both refined products and distribution.