Binhai New Area offers "tricks" to help cross-border e-commerce enterprises destock

2022-05-11
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作者:出海易

美国买家数据库试用
binhai new area offers

on the spot of the promotion Festival

■ the tail goods promotion will continue until the 20th of this month. Hundreds of goods in the four categories of clothing, food, cosmetics and daily necessities will be launched. Citizens can understand and buy goods through offline and online channels

■ the promotion festival will open a new media show, with professional goods anchor as the drainage of cross-border goods, so that the overstocked products with large inventory, high value and good quality can be digested smoothly, so as to achieve a win-win situation of purchase and sales

on December 15, Tianjin Binhai 2020 cross-border e-commerce tail goods promotion festival was launched. The tail goods promotion will last until the 20th of this month. According to sun Chunhua, Secretary General of Tianjin Binhai New Area cross-border E-Commerce Association, the promotion was organized by the association in cooperation with many cross-border e-commerce enterprises such as Tianjin Airport European Trade Center, Xinsheng supply chain and Baishi supply chain. The purpose is to let more and more people know about cross-border e-commerce and help cross-border e-commerce enterprises go At the same time, promote the further development of cross-border e-commerce industry in the new area

<post promotion season"the new area's extraordinary move

at the end of the year, after the promotion seasons such as" double 11"and" double 12 ", there is a large inventory backlog of cross-border e-commerce imported goods at the supply side, and there is a strong demand for de inventory among cross-border e-commerce enterprises. "How to deal with the tail goods that cannot be digested in the short term and increase the import flow of cross-border E-commerce while de stocking has become one of the urgent problems to be solved by cross-border e-commerce enterprises." Sun Chunhua said that in view of this problem, in order to accelerate the construction of import and export bonded public warehouses for small and medium-sized cross-border e-commerce and encourage cross-border e-commerce enterprises to innovate the retail model, the cross-border E-Commerce Association of the new area actively contacted supermarkets and warehousing enterprises, promoted the transformation of idle warehouse resources to cross-border e-commerce bonded public warehouses, and synchronously built a comprehensive service platform to realize resource sharing; On the other hand, vigorously gather various resources, promote the construction of cross-border e-commerce innovation pilot zone, guide traditional manufacturing enterprises to actively connect and integrate with cross-border e-commerce, and promote the acceleration and increment of cross-border e-commerce import and export in the new area. "Especially at the end of the year, organize and carry out the 2020 cross-border e-commerce tail goods promotion Festival, and take the cross-border tail goods promotion as a dividend to bring consumers a higher sense of value." Sun Chunhua said

it is understood that the Tianjin Binhai cross-border e-commerce tail goods promotion festival will open a new media show, which will launch hundreds of goods in four categories: clothing, food, cosmetics and daily necessities. Citizens can understand and buy goods through offline and online channels. During the promotion Festival, the European Trade Center will also open the online punch in place and the collection points of cross-border e-commerce public warehouse products and tail goods, so as to guide cross-border goods from the perspective of professional goods anchor by creating an environment for shopping, walking, broadcasting and live broadcasting. At the same time, supplemented by various promotion forms, on-site buyers can not only experience the high quality and low price of cross-border tail goods, but also feel the real benefits and services of business enterprise interconnection. "In this way, by choosing new media channels, we can smoothly digest the products with large inventory, high value and good quality, which can not only reduce the additional cost, but also turn waste into treasure and achieve a win-win situation." Sun Chunhua said

the leading position of cross-border e-commerce import and export appears

"As an important development zone to carry out cross-border e-commerce business in Binhai New Area, Tianjin Port Free Trade Zone has realized the full coverage of four modes of cross-border e-commerce B2B export, and has all the functions of all trade modes to carry out cross-border e-commerce business. It has become a truly" strong business, full functions and complete supporting "cross-border e-commerce industry gathering area." The relevant person in charge of Tianjin Port Free Trade Zone said that the total number of orders in the "double 11" free trade zone this year reached a new high, and tmall and Jingdong cross-border warehouses within the jurisdiction ranked first in the national port customs clearance efficiency ranking, marking that the information system operation, supporting warehousing and logistics services, on-site supervision and operation and other links of the free trade zone are becoming more and more mature, and the leading position of cross-border e-commerce import and export is emerging

the person in charge said that in the future, the bonded area will make full use of the four modes of "1210", "9610", "9710" and "9810" (customs supervision mode code) to consolidate the leading position of cross-border e-commerce import and export. At the same time, we will continue to strengthen investment attraction, strengthen the core role of introducing new driving forces to promote high-quality development, make the cross-border e-commerce industry a new engine for the high-quality development of import and export trade in the bonded area, and help Tianjin Port Bonded Area to build an export-oriented economic pattern

promote the import and export volume of cross-border e-commerce

according to the relevant person in charge of the commerce and Investment Promotion Bureau of the new area, in 2020, the new mode of online live broadcasting and drainage with goods has sprung up. It is expected that short video drainage sales will become an important way for cross-border e-commerce enterprises to expand their business in the future. At present, this e-commerce model with Chinese characteristics is sweeping the world. Cross border e-commerce sellers should seize the opportunity, use the new model to seize the flow dividends at home and abroad, and promote the import and export volume of cross-border e-commerce

"Since the beginning of this year, the commerce and Investment Promotion Bureau of the new area has taken the initiative to adapt to the new business forms, new models and new characteristics of cross-border e-commerce, constantly coordinated with ports, customs and other departments to innovate supervision service methods, actively cultivated cross-border e-commerce market players, promoted the development of import and export full business models, continuously held cross-border e-commerce government, enterprise finance and enterprise matchmaking meetings and other activities, encouraged traditional small and medium-sized manufacturing enterprises to cooperate with cross-border e-commerce enterprises, and expanded off-line sales channels in Shanghai ; Strive to guide enterprises to carry out the new cross-border e-commerce o2o retail model of "offline display and online drainage", constantly introduce new driving forces and help the industry grow continuously and stably. " He said, "driven by these measures, from January to November, the new area's cross-border e-commerce import declaration orders were about 26.847 million, a year-on-year increase of 6%; the export orders were 818000, with a value of about 25.19 million yuan, and remarkable results were achieved."

the relevant person in charge of the commerce and Investment Promotion Bureau of the new area said that in the next step, we will continue to promote the construction of cross-border e-commerce pilot zone, encourage more bonded warehouses to transform into public warehouses, and provide a carrier and platform for the development of cross-border e-commerce. In addition, strengthen the exploration of new models, strengthen the construction of cross-border e-commerce industry talent alliance in Beijing, Tianjin and Hebei, and constantly contribute to the development of cross-border e-commerce industry in the new area. (reporter Zhang Qian reports on the battle flag, photographed by Du Xiaoyang)

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