always adhere to the mobile business first
at present, Southeast Asia is one of the most popular areas of mobile Internet in the world. Among them, 90% of users mainly connect to the Internet through mobile phones. Therefore, shopee platform strives to give priority to optimizing users' mobile experience from the beginning, so that users can directly obtain a very good user experience through mobile applications, resulting in greater user stickiness
Second, adopt localized operation mode.
the e-commerce industry in various countries has its own unique characteristics and challenges. In addition, the consumer population structure in different markets is different, so shopee platform adopts a localized operation mode in each market to bring the best online shopping experience for brands, sellers and shoppers.
this localized operation mode that fully understands the market and user behavior enables the shopee platform to always respond to their needs quickly. In addition, local promotion activities will be held on local festivals to meet the different needs of users in different countries and regions.