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Lao Yang has stabilized his foreign trade "roller coaster" this time

2022-05-11
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作者:出海易

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Xinhua news agency, Nanjing, November 9 Title: this foreign trade "roller coaster", Lao Yang stabilized

Xinhua reporters Liu Hongxia and Zhu Guoliang

61 year old Yang Nan didn't take the roller coaster, but this year, He was forced to "sit" once in the foreign trade industry for more than 30 years

Yang Nan is the chairman of Jiangsu Wuxi Jinmao Foreign Trade Co., Ltd. the company is mainly engaged in the export of household clothes, shirt fabrics and pet products. It is a traditional textile foreign trade and production enterprise

"affected by the COVID-19, our business volume has made a downward 'big dive' this year." Yang Nan reported the number to the reporter: in the first five months of this year, the company's business decreased by 36% year-on-year. "I've never seen such a bad situation for decades."

anxiety is useless. Fear has no way out. If you want to survive, you can only respond positively

Yang Nan told reporters that he decided to "fill the hole" first - the order of woven shirt fabric was cancelled in a large area, so "the shirt becomes a mask"

do as you say, do as soon as you can. With the strong support of the local government, Jinmao quickly resumed work and production, and established a semi-automatic mask production line. Because of the novel patterns and styles of their masks, they quickly became popular as soon as they were launched

<our masks sold 550000 on the first day they went on sale in the us market."yang nan said that the annual mask orders are expected to exceed 100 million, with sales of $75 million, filling a large part of the"hole"

in order to better realize the transformation without changing careers, Yang Nan keeps thinking about business opportunities: many people work at home, why not switch from making shirts to home clothes? All places require to maintain social distance. Will walking cats and dogs increase

the product structure has been adjusted rapidly, and the results are obvious. Exports increased by 34% year-on-year in June, 69% in July, 32% in August, 22% in September and 75% in October... Yang Nan reported five numbers to reporters in one breath, full of confidence

<span bdsfid="83"class="bjh-p> according to the current order situation, we predict that the annual business volume will reach US $380 million this year, an increase of 22% over 2019." Yang Nan said with a smile that the "roller coaster" ended its "dive" and began to climb the slope

Jinmao's experience is representative. Since this year, China's foreign trade as a whole has walked out of a curve from decline to rise. According to the latest data released by the General Administration of Customs on the 7th, China's import and export of goods increased by 1.1% year-on-year in the first 10 months, achieving positive growth for five consecutive months

at present, the Chinese government has launched a series of measures in reducing taxes and fees, expanding credit, promoting "credit insurance + guarantee" and promoting the development of cross-border e-commerce, so as to solidly help stabilize foreign trade

in Yang Nan's view, the recovery of business volume from "diving" to "Climbing" depends not only on production transformation, but also on sales transformation and management transformation

this year, both Canton fairs were held in the "cloud". Jin Mao attended the meeting twice and tasted the sweetness

"face to face in the past, now screen to screen, we can still do business." Yang Nan told reporters that the company has newly purchased more than 600 square meters of office area, which is specially used for online live broadcasting and VR display, and trained a number of business backbones who can adapt to the new situation of foreign trade development

the experience of Jinmao also has some enlightenment. Under the challenges of the epidemic situation, only by accurately recognizing changes, responding scientifically and actively seeking changes can market players cultivate opportunities in the crisis and open a new situation in the changing situation

the Fifth Plenary Session of the 19th CPC Central Committee proposed to speed up the construction of a new development pattern with domestic circulation as the main body and domestic and international double circulation promoting each other. Yang Nan told reporters that the company is actively expanding diversified sales models, focusing on expanding domestic sales, accelerating the integration into the domestic and international double cycle, and improving the anti risk ability of the enterprise

<taking the roller coaster this year is really breathtaking, and it may face more storms in the future."he said that there are more ways than difficulties. we will implement the new development concept, take"science and technology, fashion and green"as the business philosophy, and strive to build a"global textile supply chain"

after that, Yang Nan put on his own fashion mask and walked into the twilight lights... (end)

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