In 2018, Alibaba Group's strategic focus turned to B2B, and the subsequent changes of Alibaba international station have begun. The air outlet is imminent. How to seize the first opportunity and win the future
on January 4-5, Alibaba's "2018 Guangzhou industry core merchants conference" was held. Orange brand house will focus on explaining the latest changes of Alibaba international station, the latest ideas of industry operation, and preparing for purchasing dry goods
brand - new foreign trade brand road, Let the dream plug in the wings of data
-- elevan, purchasing director of foreign enterprises in large manufacturing industry for ten years
entered the foreign trade circle in May 2016
current situation: 23 international stations, about 100 employees, joint office mode, In 2017, $5.81 million was sold from the international station. According to the customer development situation in 2017, it is expected to sell $50 million in 2018
I. how to double the enterprise performance
Enterprise form: small factory / large trade
advantages of small factory:
1. Light assets and flexible
2. It can solve the difficulties of customers and meet the needs of all types of customers (small B, big B and big C)
3. Make sample lists, miscellaneous orders and broken orders, and let customers return orders by quality
advantages of big trade:
1. Specialized product packaging
2. Establish customer files and provide in-depth service experience for different customers
3. Establish good contact with major suppliers, support ten QC from the perspective of buyers, and monitor the quality of cooperative factories
Supplier Management
1. Unified portal
2. Supply proportion management
3. Supplier life
4. Cycle management
5. Supply planning and strategy
6. Contract management sourcing and price management
interpretation: such supply chain management makes Xu Dan's product quality better than his peers, The cost is 15% lower
II. How to make use of Internet thinking layout?
1. Open all traffic ports (Alibaba, marketing official website, SNS, personal blog)
2. Separate platform operation from business (self built team / third party)
3. Understand the search ranking rules of all platforms
4. Set special KPI assessment and control the process
5. Accumulate data precipitation and create online advantages
interpretation: the main idea is professional packaging, seize Internet resources and pay attention to the personalized training of employees
III. the foundation is learning, and the key is to do
1. Dig deeply into various Alibaba rules
2. Optimize Alibaba background data
3. Open all traffic ports
4. Pay attention to credit insurance data and e-commerce ability
summary:
1. Teacher Xu Dan uses professional product packaging and image packaging, which has a very high customer conversion rate;
2. Pay attention to the occupation of Internet resources and the whole network coverage, so that big customers can see it at the first time;
3. Pursue the ultimate customer experience, establish customer files, study customers' favorite habits and apply the right medicine to the case.