I Advertising marketing
in recent years, with the progress of channels, products and technology, the business and marketing models of cross-border e-commerce are diverse, but so far, the advertising of Google, Facebook and other channels is still the main marketing means of cross-border e-commerce
II. Advertising strategy
from the perspective of marketing, any product has four product life cycles. It is generally divided into four stages: growth stage, maturity stage, saturation stage and decline (decline) stage.
in the four stages, the benefits of advertising are completely different. Advertising operation according to the product cycle can effectively improve the efficiency of advertising and save costs.
for example, when the product has been sold for a long time and the market is basically saturated, the investment in advertising should be appropriately reduced. At this time, more investment can not be exchanged for more customers. If it is FMCG, it can still make continuous advertising investment (such as clearing inventory, or making capital budget for the launch of new products, discount sales, buying one for free, etc.) 。
of course, new products are most suitable for advertising. Advertising plays a great role in establishing and selling the image of new products, whether for market verification or upgrading of original products
III. value of advertising
continuous advertising can bring a lot of traffic to products / platforms, more accurately describe product audiences, effectively improve product sales and quickly expand the market.
at the same time, it can effectively improve the brand awareness of products and improve the competitiveness and popularity of products.