our reporter Xu Yunxi reports from Beijing
in the past 2020, despite the impact of the epidemic, China's foreign trade import and export have continued to improve since the second quarter, especially the performance of cross-border e-commerce.
according to customs statistics, China's cross-border e-commerce imports and exports in 2020 were nearly 2 trillion yuan, an increase of 31.1%. Cross border e-commerce is becoming an important force in stabilizing foreign trade. Tens of thousands of traditional foreign trade enterprises are online, improving quality and efficiency. Cross border e-commerce has become the first choice for enterprises to carry out international trade and the leader in the innovation and development of foreign trade.
"At present, global consumers are actively or passively transferring their consumption behavior to online, and cross-border e-commerce platforms have become an important channel for consumers to purchase. Under the epidemic, many overseas factories are in a state of semi shutdown, overseas consumers' demand for 'made in China' is rising, and China's cross-border E-commerce industry is facing the best opportunity." Wang Liping, deputy to the National People's Congress and chairman of Jiangsu boqian new materials Co., Ltd., told Huaxia times
however, there are some problems behind the rapid development of cross-border e-commerce, such as imperfect cross-border e-commerce laws and regulations and generally weak brand competitiveness. In this regard, Wang Liping submitted the "suggestions on further supporting the healthy development of cross-border e-commerce" at the national two sessions this year, proposing to actively build a cross-border e-commerce pilot, Actively explore the effective mode of cross-border e-commerce development and accelerate the construction of the top-level design of cross-border e-commerce development
the development of cross-border e-commerce is of great significance
the rapid development of cross-border e-commerce has affected many aspects of China, including economic transformation, employment promotion, consumption promotion, etc. Therefore, we should seize this rare opportunity
recently, the General Administration of Customs released preliminary statistics that in 2020, China's cross-border e-commerce import and export reached 1.69 trillion yuan, an increase of 31.1%. Among them, the export was 1.12 trillion yuan, an increase of 40.1%
cross border e-commerce grew rapidly. Last year, 2.45 billion import and export bills were checked and released through the customs cross-border e-commerce management platform, a year-on-year increase of 63.3%. On the one hand, it benefits from the introduction of a number of policy support for cross-border e-commerce by the state; On the other hand, the repeated overseas epidemics have accelerated the improvement of overseas e-commerce penetration, resulting in China's cross-border e-commerce entering an unprecedented golden period of development
<developing cross-border e-commerce is conducive to improving china's opening-up level."wang liping said that cross-border e-commerce is the product of the era of globalization and an important carrier of resource allocation in the world market. promoting the healthy development of cross-border e-commerce will promote china's all-round opening-up and help made in china further break down global market barriers
in addition, affected by the global epidemic, many industries have been impacted, but the crisis has also promoted the development of cross-border e-commerce, with explosive growth in online transactions, and cross-border E-commerce has become an important engine to support "external circulation"
the development of cross-border e-commerce is also conducive to the transformation and upgrading of traditional foreign trade enterprises, which is of far-reaching significance to promote the stable growth of foreign trade under China's new development pattern. "Vigorously developing cross-border e-commerce will help strengthen China's competitive advantages in import and export in terms of cost efficiency, improve the profit margin of foreign trade enterprises, and enable foreign trade enterprises to better participate in global competition." Wang Liping said
in fact, with the rapid development of cross-border e-commerce and the increasing threshold of participating in global competition, it will force made in China to speed up the process of "branding", truly cultivate its own international brands, and make made in China from "big" to "strong"
it is suggested to speed up the construction of top-level design
although from the current situation in 2020, cross-border e-commerce has achieved adverse development under the epidemic, there are still some problems
Wang Liping said that the first is the imperfect laws and regulations of cross-border e-commerce. Cross border e-commerce is a change of business model. The emergence of this new business model puts forward new requirements for China's traditional legal system. However, at present, the laws and regulations of traditional trade methods are still used in customs, inspection and quarantine, taxation and collection and payment of foreign exchange, which can not meet the needs of the development of cross-border e-commerce. For example, the lack of cross-border e-commerce credit evaluation system, the non-standard legal provisions on customs clearance, and the general lack of contract text, shopping vouchers or service documents in transaction operations can easily lead to disputes. And some legal provisions fail to be in line with relevant trading countries, which often leads to greater difficulty in supervision. From the current legal issues exposed by cross-border e-commerce, the most prominent is still the supervision and rights protection related to commodity quality. Due to the imperfect legal system, the protection of cross-border consumer rights and interests is often insufficient. Some online fraud, fake and shoddy transactions have greatly damaged the cross-border consumer rights and interests of consumers and seriously affected the reputation of China's cross-border e-commerce
secondly, the brand competitiveness of cross-border e-commerce enterprises is generally not strong. For cross-border export, the importance of brand can not be ignored. In recent years, although China has actively participated in the cross-border international division of labor, it is still at the lower end of the division of labor. The product brand awareness is low, most of them have no brand qualification and can not find brand authorization. It has become a common problem faced by small and medium-sized sellers of cross-border e-commerce in China. In order to obtain more foreign markets and seize more market interests, some small and medium-sized enterprises take malicious means of competition and excessively reduce the price of products, so as to enhance their competitiveness. This leads to product homogenization, indiscriminate price war and neglect of the construction of brand, quality and service awareness. In the long run, this is bound to be detrimental to the benign development of cross-border e-commerce
therefore, Wang Liping suggested that relevant policies should be introduced as soon as possible to actively promote the healthy development of cross-border e-commerce. For example, we will promulgate clear policies and measures for customs clearance, commodity inspection and tax refund, simplify customs clearance procedures, shorten customs clearance time, enable small and medium-sized enterprises to enjoy practical tax rebate benefits, and ensure the high efficiency and low cost of cross-border e-commerce in the development process. At the same time, we should actively build cross-border e-commerce pilot, actively explore the effective mode of cross-border e-commerce development, and speed up the construction of the top-level design of cross-border e-commerce development
at this stage, transportation disputes, goods return disputes and intellectual property infringement in the process of cross-border e-commerce directly affect the further development of cross-border e-commerce. Therefore, it is urgent to formulate unified rules and standards to promote the orderly development of cross-border e-commerce. Including the establishment of a set of unified standards, involving market access, the establishment of credit system, the handling of transaction disputes and the protection of intellectual property rights
in addition, the government should play a leading role in building a platform and share advantageous resources. The construction of overseas warehouses is a very important starting point for the development of cross-border e-commerce. The establishment of overseas warehouse will help the goods to be delivered directly from the local overseas warehouse, reduce the intermediate links, greatly shorten the transportation time, reduce the risk of goods loss, and greatly improve the customer satisfaction and trust. But for many enterprises, especially small and medium-sized enterprises, it is neither realistic nor necessary for every enterprise to build overseas warehouses. It is suggested that in regions with a large proportion of foreign trade economy, local governments can encourage and guide leading foreign trade enterprises to share and build overseas warehouses with policy and financial support, and reduce procurement and logistics costs through large-scale procurement and intensive logistics through a unified platform
for leading enterprises, Wang Liping also suggested that they should be encouraged to play a leading and "group" role in small and medium-sized enterprises. On the one hand, leading foreign trade enterprises are generally local leaders. They have a better understanding of overseas regulations, industry characteristics and patent status of the destination country, and can provide targeted assistance to small and medium-sized foreign trade enterprises in the industry; On the other hand, traditional small and medium-sized foreign trade enterprises are involved in cross-border e-commerce. Because they do not understand the consumption habits of different global markets, they are easy to "step on the thunder" in product design, production and marketing. Leading enterprises of cross-border e-commerce should be encouraged to provide agent operation and other services for small and medium-sized foreign trade enterprises, so as to form a joint force to lead these enterprises to "go to sea" smoothly and safely
editor in charge: Xu Yunqian editor in chief: Gong Peijia