jukebang cross-border e-commerce at present, there are two main channels for cross-border e-commerce: platform and self built station. Well-known platforms such as Amazon, express, eBay, wish, shopee, lazada and so on. Enterprises conduct trade activities by opening stores on the platform, which is similar to opening stores in shopping malls. Self built station is that enterprises open independently owned websites, which is similar to opening stores in an independent store.
at the beginning of the development of cross-border e-commerce, most enterprises or individuals chose to enter the platform and set up their own stores. Later, more and more people joined the ranks of cross-border e-commerce. The number of sellers on these platforms increased sharply, the price war increased, the vicious competition increased, the proportion of fees charged by the platform increased, the changes of platform policies and other factors were hitting the sellers who had already entered the platform. Enterprises with rich foreign trade experience Industry and individual sellers have "jumped out" of the platform and chose cross-border e-commerce self built stations
now common self built websites include Shopify, bigcommerce, woocommerce, etc
What are the advantages of choosing self built stations for cross-border e-commerce
1. The source of tourists is stable
there is only one link to the site, with precise purpose. Once the goods are recognized by customers, customers will be more willing to buy directly on the merchant's website, because they have reached a trust foundation, so the traffic will be more stable and lasting
2 Promotion strategy
the promotion of self built station merchants takes brand construction and publicity as the core, focuses on building brand image, stably accumulates customer sources and reputation, and can maintain the steady improvement of sales. The conversion rate of self built stations is closely related to commodity quality, and the effective flow will not be dispersed by the recommended competitive products operated by the platform
3. Customer stickiness
has been consumed by customers in self built stations, has basically recognized the merchant brand and has a certain loyalty to the merchant. As long as businesses can provide high-quality goods and services, customers' repurchase rate will also be very high. In addition, self built station merchants can fully grasp the customer's contact information and related data information, so as to improve the return visit rate and stickiness of customers through reasonable operation methods, such as new product listing notice, old customer feedback, preferential promotion activities and so on
4. Policy restrictions
businesses are not bound by the policies of any platform. Customers formulate various policies according to the development needs, and can even replace the product vulnerabilities caused by the policy restrictions of the platform, so as to attract customers
5. Data information
self built station commodity inspection can accurately grasp all customer information, the number of visits to the website and the corresponding transformation data, and even label tracking of visitor behavior, points of interest and concerns. Self built website merchants can effectively improve the website and commodity information through complete data, and effectively manage and operate customers through these information
6 Operability
there will be a certain learning threshold for self built station merchants. However, there are many e-commerce station building tools and professional cross-border e-commerce incubation enterprises to assist each other, which can greatly simplify the difficulty of getting started without any programming background, You can launch your own e-commerce self establishment station in a short time. Qualified foreign trade transformation merchants or cross-border e-commerce entrepreneurs can actually find a qualified and professional third-party platform for cross-border e-commerce incubation, which can save time and get twice the result with half the effort