economic globalization has become the general trend. It not only makes e-commerce one of the economic characteristics of globalization, greatly accelerates the transaction efficiency of global trading, but also greatly releases the" made in China "on this basis "The market environment is a great advantage for Chinese entrepreneurs. Relying on the mature experience of domestic e-commerce, they look for greater opportunities in a broader overseas market.
with more and more" made in China " "With the exposure of overseas markets, Chinese brands are becoming more and more influential, especially science and technology brands. They are gradually breaking away from the past Hawking sales mode and turning to the product impression of higher aesthetics, stronger R & D and more intelligent technology, which opens a new ideal door for science and innovation practitioners. It can not only drive the production capacity of the back-end supply chain, but also breed the cradle of business in product innovation, market construction and brand operation. </spa n>
1. Domestic e-commerce competition is becoming increasingly fierce, but cross-border e-commerce is a blue ocean
after 10 years of rapid growth, China's e-commerce has evolved from a platform channel of traditional e-commerce (mainly Taobao, tmall and jd.com) into a new e-commerce, social e-commerce, short video e-commerce, live e-commerce and other decentralized diversified channels, During this period, it has experienced the leapfrog growth of Internet technology from PC end to mobile end. Whether in terms of platform traffic monopoly or the fragmented control difficulty of new media operation, the domestic e-commerce competition has been killed by the Red Sea. The platform rules and playing methods are the same year by year, and it is almost difficult for start-ups to keep up with the competition rhythm of big brands
<span class="bjh-p> export" is one of the three carriages driving the economy. In recent years, the state has continuously carried out combined policy support for cross-border export e-commerce, and provided sufficient economic and resource assistance in tax, customs clearance, foreign exchange, overseas warehouse and other aspects, so that cross-border e-commerce has ushered in a wave of peak growth under the condition of limited local market
in particular, the outbreak of the global epidemic this year has ushered in a bright future for the foreign trade and export industry. The vast overseas market and the shortage of demand and supply have directly led to the emergence of enterprises involved in cross-border e-commerce. If Taobao and tmall were dividend channels for the e-commerce industry 10 years ago, now cross-border e-commerce is Taobao and tmall many years ago. Enterprises can become this wave by seizing the opportunity and finding appropriate methods Beneficiaries of dividends
2. Amazon is the external window of the development stage of scientific innovation brand from 0 to 1
product sales entering B2C cross-border export e-commerce can be divided into self operated mode and third-party mode. In addition to large brands or enterprises with sufficient overseas promotion resources, self operated mode will be used to deposit members and flow pool for themselves, Generally, small and medium-sized enterprises expand overseas sales through the channels of third-party platforms, among which Amazon is the largest representative of global e-commerce platforms
this is not only because Amazon platform has been deeply cultivated in the field of e-commerce for more than 20 years, forming a perfect tob and TOC service system, but also has a set of perfect brand protection mechanism, has natural policy advantages for good products, drives the construction of a high-quality platform ecological service circle, and provides a good platform support for the benign competition of brand products.
most of the sci-tech innovation brands win with a sense of technological innovation and experience, and the products go to sea is more suitable for a refined operation platform such as Amazon. First, Amazon has systematic transaction data and user feedback data, which can provide a steady stream of market demand information for product design and function change, and realize the benign interaction between product R & D and users; on the other hand, good products naturally change in the process of continuous transaction and exposure of the platform Accumulate user reputation and realize the potential energy precipitation from trademark to brand
other similar cross-border platforms cannot achieve this advantage. In terms of brand trademark protection mechanism alone, Amazon platform will provide policy protection and traffic support for independent brands for products with trademarks. While avoiding a large number of low-cost homogenization vicious competition, with the continuous increase of sales of independent brand products, products will gradually precipitate from the word-of-mouth of trademarks and promote the formation of the prototype of brand development
on the other hand, Amazon covers more than 100 developed countries and regions such as the United States, Canada, Mexico, Japan, the United Kingdom, Germany and Italy. It has the largest number of users with the best quality, and one quarter of the users are middle-class people. It generally has high purchasing power for science and innovation products and is a very good target customer group
3. Take advantage of the third-party platform to realize the brand going to sea
although Amazon has a relatively perfect fair mechanism for merchants and users, there are still many thresholds for science and innovation enterprises newly entering Amazon platform, such as the risk of store account, the problem of product infringement, the accumulation of experience in platform operation, after-sales service and fees, etc, Both need certain talents and team experience. In the case of Amazon's lack of operation experience, it is better for science and innovation enterprises to seize the market opportunity by relying on third-party services
there are many third-party service platforms for domestic brands to go to sea, mostly in the form of agent operation, and most of them take advantage of the wave of cross-border e-commerce to harvest the market. They do not have deep cross-border e-commerce qualifications. It is best to consult and compare with enterprises who want to go to sea or make breakthroughs in overseas markets
Haofang group has settled in the field of cross-border e-commerce for more than ten years. It has already established a set of overseas brand marketing system and made global logistics, warehousing, comprehensive services and other sectors, which is enough to support the periodic operation of a product brand from the factory to the whole chain of e-commerce. In addition, founder Li Bin saw that China's manufacturing industry was facing painful transformation, and brand going to sea could help manufacturing enterprises find a broader market and value space. However, the traditional generation operation mode could not fully support the comprehensive demand of brand going to sea, so he created a service mode of "joint operation" and carried out vertical deep cultivation mainly in the field of science and innovation, Provide comprehensive upgrading services for the sea going of Chinese science and innovation brands
If Amazon is the overseas window for scientific and innovative enterprise brands to go to sea, then "joint operation" is the fulcrum that can fully leverage the business to go to sea. The so-called "link" is a comprehensive solution to the problems encountered by the group's entrepreneurs in the process of "incubation and sharing", which can help the group to solve all the problems encountered in the global market, from the so-called "joint incubation" and "joint operation" of the group's brand management system, and provide a solution to all the problems encountered in the global market
with the innovative third-party service mode of" joint operation ", science and innovation enterprises can realize all-round worry free sailing with 0 experience, easily catch the bonus period of cross-border e-commerce, and show the power of Chinese brands to the world.
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cross border e-commerce is in full swing. How can scientific and innovative enterprises find an entry point and successfully build cross-border brands
economic globalization has become the general trend. It not only makes e-commerce one of the economic characteristics of globalization and greatly accelerates the transaction efficiency of global trading, but also greatly releases the production capacity of "made in China" and continuously exports goods from all walks of life to the world. This market environment is very good for Chinese entrepreneurs. Relying on the mature experience of domestic e-commerce, Look for greater opportunities in a broader overseas market