many shopee sellers' friends will be confused when they hear that shopee operation tries to use the distribution mode. What is the meaning of shopee distribution? Why to distribute goods? How to better realize the distribution operation? Today, the Xiaobian will answer them one by one.
first of all, what is shopee distribution?
different people have different opinions on this issue. In the eyes of many sellers, the distribution mode refers to the uploaded goods of multiple categories. Therefore, many people call it grocery store, which should be available for all hot selling categories, including beauty, clothing, 3C and shoes and bags. However, there is a certain deviation in this understanding. In fact, distribution refers to the continuous distribution of goods, which refers to a large number of products, but not necessarily There are many categories. Even if it is a vertical category, there will be many products after deep excavation. Often, shopee operation recommends the vertical category for distribution
in the field of cross-border e-commerce, whether it's Amazon or making shrimp skin, many people in the industry suggest sellers to carry out distribution operation, unless sellers have their own brand, especially shrimp skin, which is facing the Southeast Asian market and pays more attention to small profits and quick sales, so many sellers choose to distribute goods one after another. But why distribute goods
I. shopee platform policy support
shopee is officially encouraged to distribute goods. For e-commerce platforms, most of them have a flow support for new products. Of course, shopee is no exception. As a rapidly rising e-commerce platform in Southeast Asia, shopee needs more product SKUs to fill in, Therefore, it is a wise move to learn how to distribute goods, and constantly update products every day, so that the store can have the opportunity to get more traffic
II. Restrictions on the Southeast Asian market
the Southeast Asian market is basically a developing country, and buyers' consumption ability is relatively weak. A single product can not generate considerable profits. Unlike the European market of Amazon, it profits from high-priced products. Therefore, under the condition of relatively low profits, small profits but high sales, Winning by sales volume is the direction that every seller should strive for. Sellers have increased the number and categories of products in their stores in order to win more attention and traffic
after understanding the concept and reason of shopee distribution, how to operate so as not to backfire
first of all, we need to know what kind of store is suitable for what kind of distribution method. At present, shopee distribution mainly has two methods
1. Rough and general type: launch new products on a large scale quickly, but do not improve stores
this kind is common in large enterprises. Each person operates dozens of stores and hundreds of thousands of ground products every day. The disadvantage is that the total is too much and there is no time to improve. Therefore, buyers often fail to get timely customer service reply, and the reply rate of stores is often low
2. Fine management: small amount of new products every day and improve the store at the same time
it is suitable for small and medium-sized businesses to maintain 10-20 new products every day. After the new products are launched, maintain the store management, strengthen the interaction with fans and solve the confusion of buyers in time
these two methods are good or bad. The effect of extensive paving is good in a short time, but it is difficult to maintain for a long time. Nowadays, the delivery time card of the platform is more and more strict, and these businesses are restricted. Because there are too many products in Pan shop, there is no way to ensure the timeliness of delivery. Although the effect of Jingpu is slower in a short time, the platform warmly welcomes such businesses, because the platform hopes you can not only maintain the new, do a good job in delivery, but also maintain the relationship with customers
there are only three steps to quickly distribute goods:
first, do a good job in selecting products, which is the most important work. The previous contents have been mentioned many times and will not be repeated here. After selecting the products, don't forget to save the pictures of the products so that you can find the source of goods next
II. Use the above saved product pictures to find suitable sources of goods and record source information on Alibaba and other b-end e-commerce platforms
III. with the source of goods, you can talk about the new products on shopee platform, but pay attention to the product picture display, title and description skills
in this way, we can use shopee distribution operation mode to achieve better sales, obtain greater profits, and truly realize small profits and quick turnover
note: if you want to be a seller friend of the store group, whether it is multi site or the same site, opening more stores needs to be approved by your manager. Generally, there are no specific measurement indicators (some also exist). The manager will judge according to the performance of your existing store. The better your original store is, the easier it will be to open it. In addition, when the accumulated score under a company's account is greater than 4, new stores cannot be opened