Qi Chen, reporter of Economic Herald
in 2020, a brilliant report card of cross-border e-commerce export data was submitted. When the traditional foreign trade field is greatly affected, cross-border e-commerce shows a trend of contrarian growth
on May 18, the reporter of the Economic Herald visited and investigated a number of cross-border e-commerce enterprises in Shandong. While accelerating the development of layout, the micro entities they represent depict the new atmosphere of cross-border e-commerce in Shandong
online docking without going abroad
"Under the traditional mode, the channel for foreign trade companies to obtain customers is to participate in foreign professional exhibitions, but affected by the epidemic, domestic enterprises cannot participate in overseas exhibitions. On the basis of accumulating a large number of customers in the original online exhibitions, we transferred these exhibitors, buyers and professional groups to online docking to help foreign trade enterprises solve their urgent needs." On May 18, Li Lin, general manager of Jinan Qifa International Exhibition Co., Ltd., a cross-border e-commerce big data platform enterprise in the province, said in an interview with the reporter of the economic herald that the company has developed a remote exhibition scheme. At present, professional exhibitions are held in Russia, Spain and other places, and Shandong enterprises do not have to go to the scene
we will arrange local translators and docking personnel. The enterprise will send the product samples to the booth in advance, and the local person in charge will arrange the exhibition of the physical booth. If there are buyers or enterprises interested in contacting, they can connect directly from the Internet through remote communication. " Li Lin said
Li Lin introduced that since September 2020, they have served nearly 100 Chinese exhibitors to participate in the exhibition through remote exhibition, local branches, dealers and other forms. Through the long-term layout of the overseas exhibition market, they now have a high degree of agreement with the increased traffic between them and customers. In the follow-up visit, they can achieve more than 30% of high-quality inquiries, and the exhibition effect is better than that of previous exhibitions
in addition to remote exhibitions, barter trade, a new model of cross-border e-commerce, has sprung up. "We once had a direct 'trade' between garlic from Jinxiang, Shandong Province and Mangosteen from Indonesia. Indonesia needs garlic, while mangosteen is abundant locally. After the two products' Exchange ', we solved the trade and improved the allocation of resources. The most important thing is that the settlement is not cash but goods, which is cross-border e-commerce barter trade." Wang Yueming, general manager of Shandong resos Information Technology Co., Ltd., said in an interview with the reporter of the economic herald that barter trade has existed in the commercial society since ancient times, but now it has really developed through resource trading, and combined with cross-border e-commerce, it can "communicate" the world, providing a new idea for the development of cross-border e-commerce
▲ Qi Chen, a corner of Shandong barter trade center / photo
from tradition to modernity, helping many small and medium-sized enterprises to transform. Wang Yueming said that enterprises have been laying out the" barter Valley"in Shandong to really give full play to and enlarge the influence of barter trade.
teach" cloud business "
" the one week course is all dry goods, which is to teach students how to open overseas stores on Amazon, express and other platforms. It is suitable for foreign trade enterprises, manufacturers and practitioners eager to join the cross-border e-commerce industry. " Xu Xin, deputy general manager of Shandong Yunlu Technology Co., Ltd., who recently completed the training of cross-border e-commerce courses, said in an interview with the reporter of the economic herald that from traditional trade to today's international cross-border trade, the new business form rooted in the soil of the Internet - cross-border e-commerce and overseas purchase also provide opportunities for transformation of traditional industries
the latest data show that Amazon has 6.1 million sellers worldwide. So far, more than 320000 new sellers have poured in, and it is expected to reach 900000 by the end of the year
we are mainly engaged in the foreign trade business of traditional textiles, and our main customers are European and American hypermarkets and supermarkets. The living environment of traditional B2B foreign trade is getting worse and worse, so we thought of transformation. Through the transformation of cross-border e-commerce, we began to test the water of Amazon and other platforms. " As a trainee of the cross-border e-commerce training course, Liu Lulu, who has been engaged in foreign trade business for many years, told the economic herald that since 2020, the selling price of yoga clothes, home clothes and other products they produced has tripled and once became the champion of single product sales. "But the problem follows. Many C-end customers' orders are miniaturized and fragmented, but they also need to deliver goods. How can we ensure that customers receive them most quickly and our postage cost can be reduced, so we have established an overseas warehouse."
Xu Xin believes that at present, the cross-border e-commerce industry has developed to a new stage. "The platform development and investment promotion strategy has been continuously adjusted, the platform operation rules have become increasingly 'strict', and the era of competing for the best is coming quickly. However, from the response of Shandong foreign trade enterprises, the overall industry is making a comprehensive and slow connection with traditional industries."
Liu Lulu said that he did not understand the operation routine at the beginning, but slowly explored and worked hard on the products, trying to find the high cost performance and differentiation of products to meet the needs of consumers. Through this training, she got a lot of inspiration. In the next step, cross-border e-commerce companies are preparing to control the cost of the whole supply chain and actively develop cross-border business in countries along the "the Belt and Road"
the pain points need to be solved urgently
the housing economy and online consumption caused by the epidemic have ushered in new opportunities for cross-border e-commerce and increasingly become an important part of the recovery of Global trade. Driving multiple links of the industrial chain to achieve innovation and upgrading is the primary task of the cross-border e-commerce industry for a long time in the future
<span class="bjh-p> during the epidemic, problems such as rising logistics prices, delivery restrictions and slow warehousing of FBA (Amazon logistics service) appear one by one. Next, we need to implement refined supply chain management, set up our own overseas warehouses or cooperate with efficient third-party overseas warehouses." While solving the growth problems of cross-border e-commerce, sun Changbin, deputy general manager of Qingdao shengyadini Foreign Trade Co., Ltd., said in an interview with the economic herald that compared with traditional foreign trade, the new foreign trade integrating foreign trade industry and cross-border e-commerce needs to take the initiative
in the face of transformation, cross-border e-commerce encountered four difficulties in products, talents, funds and brands. "In terms of cross-border industrial talents, the industry shortage is serious. There are about 5 million vacancies in China alone, so it is of great significance to cultivate reserve talents." Wang Yueming said that cross-border e-commerce has become a new highland for innovation and entrepreneurship in Shandong Province, and there will be an increasing demand for talents in the future. At present, in the barter trade industry, they are preparing the whole system training of "barter", which can not only solve the problem of trade barter, but also gradually cultivate barter talents proficient in a single industry through industry segmentation
in order to break the bottleneck of cross-border e-commerce and cultivate fertile soil for the development of cross-border foreign trade enterprises, the relevant person in charge of Shandong Provincial Department of Commerce introduced that Shandong has achieved remarkable results in cultivating new drivers of foreign trade development and developing new forms of foreign trade. In terms of national pilot projects, Qingdao, Weihai, Jinan, Yantai, Weifang, Linyi and Dongying have been approved as national cross-border e-commerce comprehensive pilot zones. In terms of new business entities of foreign trade, 206 provincial cross-border e-commerce entities have been cultivated and recognized, including 37 cross-border e-commerce comprehensive service platforms, 33 cross-border e-commerce industrial clusters and 53 cross-border e-commerce public overseas warehouses
SUN Changbin said that the export cross-border e-commerce industry is booming. In the face of increasingly fierce competition, sellers, platforms and service providers need Chinese cross-border enterprises to transform from "made in China" to international brands, make use of new bases such as digital and mobile social traffic, develop in a fine way, and gradually form an industrial belt of sea alliance from fighting alone, Form the era of the whole industrial chain