in recent years, the e-commerce industry has been in a hot period. Domestic e-commerce has developed to a bottleneck period, with serious product homogenization. Many store sellers have lost their competitive advantage and a price war has arisen. At present, the development of domestic e-commerce in China has been hindered, and thousands of stores have no orders to do every day, Many businesses choose to transform and start with cross-border e-commerce, sell domestic products overseas and achieve trade exchanges between countries. Few people know many e-commerce platforms. Amazon, as the leader of the global e-commerce industry and the second among the top 500 enterprises in the United States, has also become the first choice for many sellers as the largest platform of cross-border e-commerce
in recent years, the number of Amazon platform sellers has soared. Many sellers have joined the crowd but do not understand the store operation of Amazon platform, which has been frustrated repeatedly. Here is a brief introduction to the obvious characteristics of Amazon e-commerce platform:
first, the Amazon platform attaches great importance to the quality of products and the intellectual property rights of brands. This is also the long-term habit of foreigners shopping. The form of advertising promotion on domestic platforms is not available on the Amazon platform, and domestic old stores are the advantage. In Amazon, as long as the product description is perfect, the quality is guaranteed, and the introduction is just what customers need, it will be supported by the traffic of the platform and improve the quality of products Exposure increases order volume
Second, focus on display rather than customer service. The product display page describes in detail the characteristics, material, color and other characteristics of the product, intuitively and clearly shows it to customers, and understands whether the product is for their own needs. There is no need for long-term maintenance of customer service like domestic e-commerce, wasting time. Customers only need to communicate with store sellers through e-mail, Therefore, most manpower is saved in store operation
Third, the Amazon platform gives a three-month protection period to newly settled sellers, gives strong support to newly settled stores, and does not need a lot of money for direct advertising promotion. Frankly, as long as the product quality is good and meets the needs of foreigners, it will give the store enough exposure and increase the order rate
IV. pay more attention to customers than sellers. Buyers and customers of Amazon platform pay more attention to shopping experience and product cost performance, and pay more attention to the quality of life. The platform also repeatedly emphasizes the conformity between products and pictures, so as to avoid exaggeration and artistic features, and reduce unnecessary after-sales trouble. Compared with domestic e-commerce platforms, Amazon products have an independent page display with detailed content, including product details, customer comments, seller quotations and other information. Moreover, when customers search for the same product, they will only come out with the same product. This single product page can increase the exposure without paying any promotion fees. Sellers only need to focus on the sales volume of goods and can enjoy the novice protection period
Amazon is a friendly cross-border e-commerce platform for novices. It is also a platform with high order forming rate and high average unit price profit. The profit is considerable, and the store level will not affect the commodity power and sales volume. There is no difference in store level, the product quality is valued, and the customer quality is also good. They are middle-class customers with high consumption level
we also said above that Amazon is a friendly platform for novice sellers. There is no concept of store on Amazon, but simply sell goods on it. Even if you just upload a product, as long as your operation is proper and the quality of the product is OK, the order will still be issued, which is not as serious as the weight problem of Taobao, But we also need to operate our products in detail. Among the three platforms, Amazon has the highest conversion rate and profit
so as Amazon's new sellers, they must focus on the customer experience when operating, and any perfunctory behavior of customers will be punished by Amazon