recently, a friend of mine asked me a question. I don't know what to sell in the cross-border e-commerce project? At present, there are more and more friends doing cross-border e-commerce. What should we do? First of all, the positioning should be accurate and clear, that is, the selection. As the saying goes, seven points depend on selection and three points depend on operation, especially on Amazon platform. If the selection is right, it will be easy to operate, so the selection is the key to the success of cross-border e-commerce. How to choose? Please pay attention to these three points
precautions for Amazon selection (I)
when choosing products for cross-border e-commerce, you should first consider whether your own products are seasonal products and whether there are low and peak seasons? If the products are seasonal products, the inventory pressure will be very high in the later operation process, and small sellers are generally not recommended to choose.
for the selection positioning of a cross-border store, the general practice is as follows: 20% are drainage products, 20% are core profit products and 60% are conventional products.
precautions for Amazon selection (II)
for cross-border e-commerce selection, the second thing to pay attention to is the market capacity. You should consider how large the market capacity of this category is. You can refer to the sales performance of major sellers in the industry. If you choose a very small category, it is easy to encounter the growing sky flower board and it is difficult to expand your business.
precautions for Amazon selection (III)
for cross-border e-commerce selection, the third thing to consider is the competition in the market. Do you have a brand monopoly in your own category? There is still little chance for small sellers in this category. If they are in a market environment dominated by large sellers, it is difficult for small sellers to have room to survive.
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