if you want to operate Alibaba international station well, you must master the platform rules in order to better optimize stores and products and achieve operational objectives. Any promotion in the international station is inseparable from the essence: products and words. The more accurate the matching between words and products, the better the effect
the promotion score of the through train words of Alibaba international station is 1-3 stars, which is mainly related to the product title and has nothing to do with K1, K2 and K3. Therefore, if you want to be in Samsung or above, you need to match the words in the title with the promotion words
in marketing promotion, all kinds of scheme packages are inseparable (crowd, region, word, product and time period). These controllable factors are mainly controlled, so we can better grasp the effect of the whole plan
in the course of the international station, Paco teacher mentioned that P4P and natural flow need to be controlled at a reasonable proportion to keep the whole store in a stable development state. We can check the data exposed by the store through the data overview, which can show the proportion of each country; inquiry quantity: we can check the source of inquiry number in each region; through such data analysis of each plate, we can get the data we want The proportion of countries is conducive to our decision-making
if you want to improve the store weight of the international station, whether to open the quick drainage: you can open the store to raise the store and improve the store weight; We should pay attention to the weight of the store, which is an indicator of the importance of your store in the whole Alibaba platform, The platform will judge the importance of your store to the platform through various comprehensive data of your store (i.e. whether it can produce value, bring benefits to Alibaba, and provide customers with value and high-quality experience.