in recent two years, the cross-border e-commerce industry has been regarded by many enterprises as a big cake with good revenue and profit, especially the strength of operating stores on Amazon platform, as the big brother of cross-border e-commerce industry, can not be underestimated. But this year, Amazon's increasingly strict regulation has also brought great pressure to sellers. In addition to the regular operation of stores, we also need to understand the development trend of Amazon and constantly make adjustments
it can be seen that Amazon sellers rarely care about the relevant data of their competitors in addition to operating stores, making efforts to select and promote products, actively participating in platform activities and understanding platform information. In fact, this is also a very important link. Sellers need to know well. The following Xiaobian will tell you what kind of portrait the seller group presents in the booming market
make relevant analysis and summary on the recent 2021 enterprise marketplace seller report, which is mainly divided into the following five features:
1. Diversified seller group: in the first quarter of 2021, local sellers received 63% of Gmv, brand sellers 20% and e-commerce retailers 17%;
2. Big sellers are popular, but the wave of small and medium-sized sellers is rising: in the first quarter of 2021, although the platform Gmv generated by big sellers accounted for 88%, the Gmv contribution of small and medium-sized sellers has tripled compared with the same period last year, and small and medium-sized sellers will rise rapidly in the next few years;
3. Multi market layout, cross market coverage is rising: nearly half (47%) Of sellers now cover multiple markets, up from 38% in 2020
4. Third party sellers perform better in customer service: experienced third-party sellers score 4.5 points (out of 5 points), and their refund rate is lower (50% lower than traditional e-commerce), and there are fewer customer service queries per order
5. With the continuous influx of enterprise sellers and the rapid improvement of retailer Gmv: the prosperity of e-commerce has accelerated the speed and quality of commodity sales, and also led to the continuous influx of enterprise sellers
so for now, even though the supervision in the last two months is very strict, in the long run, many enterprises are optimistic about the development of Amazon platform. Therefore, in order to operate Amazon stores well, they also need to operate in compliance. In addition to on-site promotion, off-site promotion also includes social media advertising, online Red posts, promotion websites and shopping guide platforms, which are allowed by Amazon platform. Amzke Sunke alliance is Amazon's first stop All products of the store can enjoy commission free promotion through the shopping guide platform