on the morning of the 14th, Zhu Rong, the operation director of Hanrui group, came to Hankou north from Hanzheng Street and rushed to Xiaogan, Hubei Province in the afternoon to urge several factories to speed up production and prepare enough goods for overseas before the Spring Festival
the reporter of Changjiang Daily changjiang.com learned that after the resumption of work and production last year, Hanrui group not only operated its own cross-border e-commerce business, but also operated Wuhan cross-border e-commerce service resource Center (hereinafter referred to as the center) on behalf of more than 20 enterprises to help them develop cross-border e-commerce business. Over the past year, incubated by the center, dozens of "made in China" commodities have been sold to 130 countries and regions such as Europe, America, Japan and South Korea, covering clothing, small commodities, industrial manufacturing and other fields, and the export has earned foreign exchange of about 30 million yuan
the operation team of Wuhan cross border e-commerce service resource center helps enterprises handle cross-border business. Photographed by reporter Wan Ling
the" made in China"pet car is highly praised by foreign consumers
Zhang Jianbo, chairman of Hanrui group, said that some domestic enterprises took the lead in successfully crossing the border, not only making money, but also building brand awareness overseas.
there is an industrial park in Hanchuan, Hubei province that produces baby strollers. Due to the saturation of the market, it turned to pet strollers. In June last year, the head of a local leading enterprise found Zhang Jianbo, hoping to try cross-border e-commerce. The operation team suggested that enterprises focus on producing pet strollers with low access threshold, and help enterprises apply for trademarks and product appearance patents in the United States and the European Union.
soon, Hubei's" Wangmao "brand pet car quickly opened the market in the United States, Canada, France and other European and American countries, with a monthly sales of nearly 3000." it's easy to install and easy to use! " "The quality and price are amazing, more than I expected!" The reporter left a message at Amazon Wangmao store and saw that many pet cars of this brand have received many high praise from foreign consumers
the operation team of Wuhan cross border e-commerce service resource center helps enterprises handle cross-border business. Photographed by reporter Wan Ling
the" made in China"brand pet car buyer show on Amazon platform. The picture provided by the correspondent
Zhu Rong said that there are many second-generation" leaders "in Hanzheng Street They all have the experience of studying abroad. They bring the foreign lifestyle and consumer demand back to the country and gradually fill the gap in the pet products market in Wuhan. Since November last year, a number of post-90s merchants in Hanzheng Street have established enterprises through the center to establish their own brands and expand sales overseas. "The cross-border e-commerce platform has higher requirements on the qualification and product quality of suppliers, which forces the transformation and upgrading of the traditional business industry in Hanzheng Street."
in addition to small and micro enterprises, many large state-owned enterprises also stand at the outlet of cross-border e-commerce. It is reported that under the operation of the center, a "Shuangling" brand multifunctional folding car produced by a large central enterprise in Han Dynasty has been registered with a trademark in Japan. "At present, we are negotiating cooperation with industry and trade household appliances, and it is expected to bring domestic small household appliances abroad this year." Zhang Jianbo introduced that more and more enterprises aim at overseas markets. The "rigid demand" of European and American consumers such as pet peripheral goods and festival celebration products is not worried about the market
individual merchant registration company "selling the world"
<enterprises are optimistic about cross-border e-commerce, but they don't know how to do it. we can provide one-stop service. beginners can start it in a month. we really don't have the energy. we can also operate online stores on behalf of them."zhang jianbo said
Yin Gao is one of the representatives of merchants successfully incubated by the center. In 2009, Yin Gao came to Hanzheng Street to start a business, mainly producing and selling animation clothing. In addition to factories and physical stalls, he also managed a Taobao online store, with an annual sales of 3 million yuan at its peak. Yin Gao also wants to try foreign trade export, but he lacks professional knowledge on international logistics, overseas warehouse, cross-border payment, foreign exchange settlement, domestic tax declaration and other issues
at a fair last year, Yin Gao met Zhang Jianbo and once again came up with the idea of doing cross-border e-commerce. "Foreigners like to have parties, and the market prospect of animation clothing abroad must be good." A professional showed the way, and then the professional team handled the formalities. Within half a month, Yin Gao registered the company, then opened a shop on the cross-border e-commerce platform eBay, and foreign consumers placed orders a few days later. Three months after opening the store, he realized foreign trade sales of nearly 3 million yuan, with an average of 400 orders per month, which made him call him an accident
<span bdsfid="110"class="bjh-p> from online store opening, evaluation and payment measurement, copywriting design, to goods on shelves and order processing, there are special personnel to track and guide. Merchants can provide company information and product introduction, so they can spare more energy to run the supply chain and focus on production."
according to the relevant person in charge of Hanzheng Street Market Management Committee, Wuhan cross border e-commerce service resource center was established in Hanzheng Street in November 2019. In April last year, the center officially operated its business and incubated qualified enterprises in the whole province. More and more Hanzheng Street merchants saw new business opportunities and tried to "walk on two legs" to become the beneficiaries of the mutual promotion of international and domestic double cycles (Changjiang Daily reporter Wan Ling correspondent Zhan Ou Zhu Lingping)