cross border e-commerce: high growth bonus track

出海易/ 2022-05-11

on September 1, Shanghai Customs officially launched the pilot work of "cross border e-commerce B2B export", marking that Shanghai port has opened a new journey of cross-border e-commerce trade of large-scale "selling the world". On the same day, CCTV broadcast that 12 cross-border e-commerce B2B export supervision pilot projects will be added from September 1

the newly introduced B2B export customs clearance method gives priority to the inspection and customs transfer procedures of B2B export goods, realizes the informatization of the whole process of customs declaration through online transmission of orders and other information, greatly improves the customs clearance efficiency, and provides a convenient channel for small, medium-sized and micro enterprises to effectively reduce the customs clearance cost of enterprises. This is also the first time that B2B cross-border e-commerce has been clearly defined at the level of Customs Statistics and separated from the general mode of trade

in the context of consumption upgrading, with the improvement of relevant policies, the enrichment of cross-border e-commerce platforms, the upgrading of supporting facilities in the merchant supply chain, the infiltration of social marketing, the improvement of shopping experience driven by live broadcasting and other factors, we jointly promote the rapid growth of cross-border e-commerce users and transaction scale

cross border e-commerce: high growth bonus track

in recent years, the total volume of domestic import and export trade has increased steadily, but the scale of cross-border e-commerce transactions has increased rapidly. From 2010 to 2019, the transaction scale of domestic cross-border e-commerce market increased from 1.3 trillion yuan to 9.4 trillion yuan, an increase of nearly six times, and the nine-year compound annual growth rate reached more than 20%

from the perspective of market size, according to the data of, the scale of China's export cross-border online retail market reached 1.73 trillion yuan in 2019, with a year-on-year increase of 23.57%, and the compound growth rate from 2013 to 2019 reached 28.74%

from the perspective of the layout of enterprises going to sea, take Amazon platform as an example. According to the research of marketplace pulse, among the top 10000 sellers of platform, the number of Chinese sellers reached 49% in January 2020, higher than 47% in the United States.

among the new sellers, there were 1 million new sellers on platform from 20017 to 2018, of which at least 40% were from China, indicating that Chinese retailers are actively promoting the development of B2C business at sea.

cross border e-commerce: high growth dividend track

from the perspective of the industrial chain of cross-border e-commerce, cross-border e-commerce is mainly divided into export and import cross-border e-commerce, each of which has B2B and B2C business platforms. Among them, the B2B platform of export cross-border e-commerce is represented by Alibaba and Huanqiu resources, and the B2C platform is represented by global express (under Alibaba), eBay and Amazon.

the B2B category of imported cross-border e-commerce is represented by dolphin supply chain, Xingyun global exchange, etc., and the B2C category is represented by tmall global, JD international and Amazon overseas purchase. In addition to the main body of cross-border e-commerce import and export, supporting industries such as logistics, payment and finance continue to mature, boosting the rapid development of cross-border e-commerce industry.

with cross-border e-commerce platforms and merchants as the core, the cross-border e-commerce industry chain connects upstream suppliers, downstream consumers and many service providers (including logistics, warehousing companies, third-party payment companies, foreign trade comprehensive service platforms, agent operating companies, banks, etc.) to participate in multiple links of" goods logistics, capital flow and information flow"respectively.

from the perspective of logistics mode, China's cross-border e-commerce is mainly divided into two modes: bonded goods preparation mode (domestic bonded warehouse / overseas bonded warehouse) and overseas direct mail mode.

bonded goods preparation mode is that goods are temporarily stored in domestic bonded warehouses. After consumers place orders, they will be cleared and delivered by the bonded warehouse. The distribution time is fast, but they need to bear the cost of overdue destruction of goods.

the overseas direct mail mode is that after the order is placed by the consumer, the goods are delivered directly by the foreign supplier / overseas warehouse, and then delivered to the consumer by express after customs clearance. The overseas direct mail mode has a slow delivery speed, but there are more kinds of optional goods, so it needs to bear more overseas warehouse construction costs in the early stage.

in terms of cost, the goods in the bonded stock mode are stored in the bonded warehouse. If the goods expire, they need to be destroyed under the supervision of the customs, and the cross-border e-commerce platforms and businesses should bear the cost of commodity destruction. The returned goods cannot be sold again, and the cost of return is large.

the main costs of the overseas direct mail mode are mainly the construction cost of overseas warehouse and the cost of non large-scale operation stage, but the mode is more flexible. The cost of goods return includes the high cost of international logistics distribution, timeliness and customs clearance for return delivery.

cross border e-commerce: high growth bonus track

cross border import and retail e-commerce is divided into self operated and platform based, and the traditional e-commerce has obvious advantages in traffic import.

at present, there are many platforms operating cross-border e-commerce, including comprehensive platforms with rich business categories such as tmall global, koala Haigou and international, and vertical platforms operating subdivided products such as mother and baby, such as Miya. They adopt the brand investment attraction mode, have rich commodities and diverse channels, and use their platform traffic resources to carry out cross-border e-commerce business, so as to gradually expand the scale of cross-border e-commerce reaching people.

at present, the more successful cross-border import and retail e-commerce models penetrate into each other, and both self operated and platform are involved. According to Analysys consulting, in 2020q2, the market share of cross-border import and retail e-commerce is the top three, with tmall global, koala overseas shopping and JD international accounting for 36.1%, 27.2% and 13.6% respectively. From the change trend of share, it shows the development trend of leading concentration.

at present, the B2C field of export cross-border e-commerce is fragmented, and high logistics costs and platform royalties are important factors limiting the profitability of cross-border e-commerce enterprises. In the future, enterprises with brand products to occupy the minds of overseas consumers and strong supply chain management to reduce costs will gain a greater share in the industry.

cross border e-commerce: high growth bonus track

cross border e-commerce is an important engine of" external circulation ", and brand and supply chain will be the key for enterprises to win.

under the condition of continuous favorable policies, the scale of import and retail sales of cross-border e-commerce is expected to continue to maintain a steady growth. In addition, according to the 2019 China cross-border e-commerce market data monitoring report released by ecosoc-e-commerce Research Center, in 2019, China's regular cross-border online shopping users reached 125 million, an increase of 41% year-on-year.

with the operation of cross-border e-commerce in a large number of pilot cities, the industrial chain and relevant systems of cross-border e-commerce have gradually matured, providing a good soil for the development of cross-border e-commerce in China.

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