in recent years, with the rapid development of economic globalization and the Internet, cross-border e-commerce has become an emerging way of foreign trade, and has gradually moved from behind to in front of the stage and gradually penetrated into all fields of China's economy. Many people don't know what platforms the mainstream cross-border e-commerce has today. This paper comprehensively analyzes the differences between the three mainstream platforms, namely Amazon, express and shopee. Let's see which platform is more suitable for newcomers
differences between the three major mainstream platforms
after the newcomers understand which platforms there are for cross-border e-commerce, they should understand the differences between the three platforms. First, let's talk about Amazon. Amazon is the largest e-commerce platform in the global system, mainly facing the markets of North America and Europe. But now the markets in North America and Europe are relatively saturated, with fierce competition and little room for rise. For novices, Amazon has its own mature rules. The entry requirements of novices are relatively high, the procedures are complex, and it is difficult for one person to get the program done. It is also worth noting that Amazon has kept negative reports in the past two years. It is suggested to wait and see
express is an e-commerce platform under Alibaba. At present, it has a high market share in Russia, Brazil and other places, and there is not much competition from similar e-commerce platforms for the time being. However, the entry threshold of express is also relatively high. Now it is required to be enterprise users and have trademarks. The price competition is relatively high, and newcomers may face greater pressure
shopee is a rising star of cross-border e-commerce platform. It was established in Singapore in 2015. In 2018, the global download volume in C2C market was No. 1, becoming the largest e-commerce platform in Southeast Asia and the only e-commerce platform with positive growth in traffic. In 2019, shopee won three Titles: total download volume, number of monthly live users and user retention rate, In the second quarter of 2020 under the influence of the epidemic, shopee mobile terminal ranked first in the whole market and firmly ranked as the champion of shopping apps in Southeast Asia; The website side has won the highest traffic e-commerce platform with 270 million monthly visits, and won the first place in Indonesia, Vietnam, Malaysia, Singapore and Thailand respectively. Shopee has obvious advantages in the Southeast Asian market
many people have a very shallow understanding of the Southeast Asian market. Google Temasek 2019 Southeast Asian digital economy report once predicted the huge growth prospect of the Southeast Asian e-commerce market: the value of Southeast Asian e-commerce in 2019 was US $38 billion, an increase of 7.6 times over 2015; E-commerce covers 150 million people, more than three times that of 2015. It is expected that the scale of e-commerce market in Southeast Asia will reach US $153 billion in 2025, 30 times that of 2015, and the growth rate is significantly faster than that of other Internet industries
newcomers prefer to settle in the platform - shopee's advantages
as a newcomer, you have now understood the differences between cross-border e-commerce platforms and various platforms. Next, analyze why newcomers prefer to settle in shopee and what are its advantages?
because the shopee platform is very young, it is very friendly for novices to settle in. It not only has low requirements and simple operation, but also can provide one-stop solutions for cross-border sellers. Shopee provides sellers with the whole process support of logistics, incubation, language, ERP, logistics and payment. It is worth mentioning that in order to solve the logistics problem, shopee's official logistics SLS supports the logistics interconnection between various regions. Cross-border sellers in China only need To deliver the goods to shopee's domestic transfer warehouse, SLS is responsible for the subsequent customs clearance and final delivery, which has low logistics risk, low cost and high efficiency; In addition, we provide online training for sellers, establish seller organizations to facilitate communication, and have exclusive customer managers to help new sellers operate their stores
as we all know, the peak season of each year is the performance growth period of e-commerce, and shopee is well aware of this theory. Shopee will launch the peak season every year and publish customized incentive plans. It has achieved excellent results all the time, bringing huge business opportunities to Chinese businesses. In 2019, shopee set an unprecedented record during the promotion period. 70 million goods were sold on November 11, and the order volume in the first hour was three times higher than that in the same period last year; During the promotion period, the number of shopee game interactions exceeded 150 million, and shopee live views reached 65 million. This year, in order to accelerate the recovery of sellers under the epidemic situation, we have doubled the 8 million incentive plan, coupled with 10000 yuan of operating benefits such as live delivery, keyword advertising and home page activity exposure, the subsidy spans the whole peak season
this policy is also very friendly for cross-border novices who now settle in shopee. As long as all stores meet the basic setting requirements and complete two ultra-low threshold store tasks before August 15, they can be eligible to participate in the incentive plan. In the first half of the 9.9 and 10.10 promotion activities, all stores that complete the threshold task only need to achieve a corresponding multiple of large promotion order growth, and they can directly receive an advertising subsidy of US $20-100. The faster the growth is, the more subsidies will be. The advertising golden rain will irrigate the double dividend flow at the end of the year, so as to lay a solid foundation for the explosion of subsequent stores
in the future, the cross-border e-commerce market will continue to develop with the trend of growth. Stop worrying about the platforms of cross-border e-commerce. Shopee not only has low entry threshold and simple operation, but also faces the Southeast Asian market with unlimited potential. It also continues to launch a series of support policies and incentive plans for cross-border sellers, which is undoubtedly the best choice for novices among many platforms.