the construction of Beijing cross-border e-commerce comprehensive pilot zone, and the linkage promotion of more than 100 brands



on November 16, the opening ceremony of the series of activities of "2018 Beijing cross border e-commerce consumption experience season" hosted by the Beijing Municipal Bureau of Commerce was held at the yizhiyao cross border e-commerce experience store of Wukesong Blue Harbor in Beijing. In this experience season, taking the construction of Beijing cross-border e-commerce comprehensive pilot zone as an opportunity, more than 100 brands and platforms were united to carry out three-month online and offline linkage promotion

relevant leaders of Beijing Municipal Bureau of Commerce said that as one of the super large consumption cities in China, Beijing's consumption scale has been expanding, the consumption structure has been gradually transformed and upgraded, and consumers' demand for quality life and quality consumption has become increasingly strong. This "experience season" activity will conscientiously implement the contents of the action plan for the construction of international consumption hub cities issued by the Beijing Municipal Bureau of Commerce, innovate business models, enrich consumption supply, and realize the synchronous promotion of mass consumption, enterprise development and industrial upgrading through the holding of a series of activities in the "experience season"

since 2016, in order to promote the development of cross-border e-commerce in the city and cultivate new hot spots of quality consumption, the city has held cross-border e-commerce consumption experience season activities every year. With the continuous maturity of activity planning and the increasing impact of activities year by year, it has become one of the consumption experience activities generally concerned by consumers in the field of cross-border e-commerce in the city

on the basis of the previous two sessions, the activities of this experience season have been comprehensively improved. With the theme of "cross-border global purchase, quality and new life", focusing on mass consumption, enterprise development and industrial upgrading, the four themes of Sunshine beauty makeup, famous products gas field, global diet and maternal and infant health have been promoted through consumption experience, policy discussion, resource docking and other forms, Comprehensively present the development characteristics of cross-border e-commerce in Beijing, create a mass consumption boom of cross-border e-commerce, drive the development of cross-border e-commerce industry in Beijing, and help Beijing build an international consumption hub city

with extensive participation of offline channels, Covering 50 + cross-border experiences in the city

this "experience season" will further expand the participation scale of offline cross-border commodity experience stores, and jointly carry out consumption experience promotion activities with more than 50 offline experience stores around the four themes of "Sunshine beauty makeup", "famous product atmosphere", "global diet" and "mother and child health". At that time, there will be tens of thousands of local best-selling commodities from dozens of countries such as the United States, Germany, Japan, South Korea and Australia, and tens of thousands of cross-border commodities such as DHC, Shiseido and whoo will participate in the joint promotion. And regularly hold themed consumption experience activities to drive consumers to feel high-quality cross-border goods at close range through landing activities such as small-scale auction, mother and child lecture hall, beauty experience, gluttonous conference and famous wine tasting

joint profit sharing promotion with well-known cross-border e-commerce platforms

in order to attract wide public participation and expand the effective drive of the activity to cross-border consumption, this "experience season" activity will combine JD global shopping,, Miya More than 30 well-known cross-border e-commerce platforms such as have deeply participated in promotional activities, launched multiple rounds of exclusive discounts for the experience season, and carried out various forms of profit sharing subsidies to effectively provide benefits to consumers

go into the community and help the community consumption upgrade

while carrying out online and offline joint promotion, focus on the "Huitian" community, and carry out two cross-border e-commerce community activities, including Huilongguan and Tiantongyuan communities, for multi brand joint promotion, Improve the consumption service quality at the door of people's homes

special discussion on Industrial Development

this "experience season" will also hold two expert exchange seminars on the construction of Beijing comprehensive test zone, and invite representatives of comprehensive test zones in some provinces and cities, experts and scholars, heads of e-commerce parks and cross-border e-commerce enterprises to gather, Discuss and exchange the development prospect of Beijing comprehensive test zone, interpret relevant policies, share development experience, and promote the construction of Beijing comprehensive test zone. In addition, two enterprise resource docking activities will be held to invite and connect resources for cross-border e-commerce platforms, brands and service providers to find and implement cooperation opportunities

release the city's cross-border consumption guide and create a map of cross-border famous products

during the activity, the official website of 2018 Beijing cross-border e-commerce consumption experience season will be launched and the 2018 Beijing cross-border e-commerce consumption guide will be released, including 100 + online and offline cross-border e-commerce directories, addresses Main business scope and other information to provide consumers with the latest cross-border e-commerce consumption reference in 2018

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