cross border e-commerce independent station means that the seller has its own independent domain name, space and page, does not belong to any platform, and can expand the network market in many aspects and all channels. The traffic, brand impression and popularity brought by promotion are completely owned by the seller's own independent station. Of course, the highlight of cross-border e-commerce independent stations is to be independent, that is, they operate completely independently without any platform restrictions
advantages of selling through your own website
1. More control
if you work with Amazon, you must get used to doing things in Amazon's way - this way may not be in your best interests. You need to follow Amazon's rules and procedures, even if you disagree. Take Amazon's latest" return refunds "return policy as an example, which has been strongly opposed by self shipping third-party sellers.
on your own website, you can design the appearance you want, manage transactions independently, and determine the best way to deliver orders. In short, you will have complete control over the way you operate e-commerce business.
2 lower cost
on Amazon, part of your profits will go into Amazon's pocket. The cost of running your own website will be relatively low because you don't need to pay platform fees. 100% of your profits belong to you.
3 fewer people will sell your products
on Amazon, other sellers can easily see which of your best-selling asins are, and then they can use the same picture, title and description to create a different listing at a lower price. As competition intensifies, it becomes more difficult to win buybox. On your own website, the only seller customers can see is yourself.
independent stations are roughly divided into: completely self built stations, and using other station building systems to build stations.
building a website by ourselves requires a team with excellent technology, and the website building cycle is long and the cost is high. If we use the website building system to build a website, we don't need to understand the technology, and the website building cycle is very short, 1-3 days. The cost is also very low, with a minimum of $29 / month. We first recommend using Shopify to build a website.
the official explanation for Shopify is that the service software provided by Shopify is a shopping cart system in the SaaS field, which is suitable for cross-border e-commerce to establish independent stations. Users can use various themes / templates to establish their own online stores on it at a certain fee.
the simple explanation is: Shopify is the world's largest self built website platform, which is equivalent to setting up your own mall. It can connect PayPal, credit card account and other collection methods. Shopify has various payment and free applications and options in the background.
the theme is also divided into paid and free. You can create a powerful, independent and e-commerce website.
in short, Shopify is a website building system or tool for you to build your own independent website in all directions.