the construction of multilingual foreign trade website has become a new focus of foreign trade export enterprises

出海易/ 2022-05-10
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in recent years, the total amount of domestic foreign trade exports has been rising, and foreign trade orders in many industries have exploded, so there are more and more domestic foreign trade export enterprises. Product coverage is becoming more and more comprehensive. Due to the impact of the epidemic, China has become a country with safe production environment in the world, which has also helped the development and growth of domestic foreign trade and export enterprises

building a multilingual foreign trade website into a new focus of foreign trade export enterprises

for foreign trade export enterprises, foreign trade website is an indispensable tool. For a long time, many people believe that foreign trade website is just to build an English station. In fact, with the more and more professional person in charge of foreign trade, we want to understand that if we do a good job in foreign trade business, an English website is far from enough, and more small languages are needed.

build a multilingual foreign trade website into a new focus of foreign trade export enterprises

we find that from foreign search engines, it is not difficult to see that the competitiveness of English keywords is very large, and the investment cost of advertising is also very high. The competition in the same industry, high advertising fees, and the rising cost of international freight transport have caused great difficulties to foreign trade and export enterprises. In terms of policy, we have no way to control, and we can only maintain profits through single quantity.

so in the past two years, many foreign trade export enterprises have set up websites in small languages and promoted different keywords in small languages by establishing multilingual websites, which effectively reduces the competition of advertising promotion and improves foreign trade inquiry and transformation. Avoiding the edge is also a good foreign trade promotion strategy.

build a multilingual foreign trade website into a new focus of foreign trade export enterprises

therefore, it is suggested that foreign trade export enterprises, if considering foreign trade websites and promotion, should choose more small foreign trade languages, which can not only increase the opportunities of foreign trade promotion, but also meet the needs of users in different countries to access and search in their mother tongue.

according to statistics, since 2020, more than 90% of the customers of bontop's foreign trade station have produced more or less multilingual foreign trade websites. It is not difficult to find through data statistics that the proportion of inquiries in small languages is also increasing.

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