36 krypton learned that Shenzhen Lingxing Network Technology Co., Ltd., a leading SaaS software service provider in the cross-border e-commerce industry (hereinafter referred to as "Lingxing ERP"), has completed a round of financing of RMB 70 million, led by Hillhouse venture capital, Shunwei capital and followed by blue lake capital. Prior to this, Lingxing ERP also obtained the strategic investment of jushuitan, a domestic e-commerce SaaS ERP giant
established in 2017, "leadstar ERP" is committed to creating value for the cross-border e-commerce industry through SaaS products and making the seller's business easier. Since its launch, the company's "asinking ERP", which serves cross-border e-commerce Amazon sellers, has been highly recognized by industry users for its product functions and services. It has become the top 3 Advertising user scale of Amazon SaaS ERP, with a renewal rate of 90%. It has become the choice of more than 40000 cross-border companies. Its cooperative customers include many industry well-known brands and listed companies such as global Tesco, youkeshu group and coyote network
as the cross-border e-commerce industry has entered the stage of refined operation, the seller's recognition of SaaS software has gradually increased. "Leadstar ERP" has established in-depth cooperation with Amazon's US MWS team to connect with Amazon's background through API interface to create a closed-loop business process. The core functions include multi-dimensional data report, purchase, sales and inventory management, advertising management, intelligent replenishment, customer service management, operation tools, app and applet support, and authority management, which can provide a complete solution for the seller's operation, finance and supply chain
from the perspective of disassembly, at the operation end, "leadstar ERP" basically covers the core business indicators concerned by Amazon sellers, which can help sellers improve operation efficiency and guide sellers' decision-making; On the financial side, it can help cross-border sellers understand the financial business and provide accurate and timely data solutions. At present, the data coverage and accuracy of "Lingxing ERP" are in the forefront of the industry; On the basis of ensuring timely and accurate data, "Lingxing ERP" also ensures the data security of sellers through cooperation with well-known information security service providers in the industry
moreover, the use experience of "leadstar ERP" is very friendly: it supports 14 Amazon sites and covers most site sellers; The operation is so simple that the seller can start it in only 3 days; Provide professional consultants to track the whole process and respond in time within 5 minutes. As Cheng Tian, a partner of Shunwei capital, said: "Lingxing ERP attaches great importance to user experience and has done a good job in product ease of use and service efficiency. I hope Lingxing team will continue to polish products with extreme experience."
the field of cross-border e-commerce service providers is not cold. However, at present, there is no homogeneous competition. First, the main audiences and functions of various manufacturers are different. Second, the market ceiling is high enough, and with the cross-border fine operation, the seller's demand for ERP will become stronger and stronger
source: prospective research institute
Xiao Yongqiang, executive director of Hillhouse venture capital, the leading investor in this round, said:" Hillhouse sees that the increasing proportion of Chinese sellers in the global e-commerce platform has brought continuous imaginable space. The leader team has always maintained clear thinking and combat power, and its excellent product experience has brought users' reputation."
it is reported that this financing will be used for SaaS product layout, talent introduction, technical architecture and service system upgrading