# the brief review of foreign trade data in July # shows that the domestic retail industry is expected to "borrow the east wind"
according to the data released by the General Administration of customs today: in July, China's import and export of goods trade was 2.93 trillion yuan, a year-on-year increase of 6.5%, of which the export was 1.69 trillion yuan, an increase of 10.4%; Imports reached 1.24 trillion yuan, an increase of 1.6%
this is a good news. Affected by the epidemic, China's retail industry grew slowly in Q1 and Q2, with serious involution, while the growth of import and export of goods indicates that the industry may usher in a growth window in the third quarter.
this also creates a good environment for the development of channels under the new retail model:
the first reason is that the situation of domestic resumption of work and production in July is better, the domestic production rate continues to accelerate, and the demand suppressed by the epidemic begins to release gradually.
Second, from the perspective of products, the export and sales of mechanical and electrical products have improved recently, and the export of mechanical and electrical products has even achieved a small growth of 0.2% in the first seven months. However, the export of clothing, luggage, footwear, toys, furniture and other products has a negative growth, but with the stability of domestic prevention and control situation and the gradual increase of favorable factors such as demand release, I believe it can make up for the gap of insufficient export.