every reporter: Zhang huaishui every editor: Chen Xing
recently, the office of the State Council issued the implementation opinions on supporting the domestic sale of export products (hereinafter referred to as the Implementation Opinions), which undoubtedly ushered in major policy benefits for foreign trade enterprises. But how to "land" the package of measures and really benefit enterprises
on June 30, the Ministry of Commerce held an online special press conference on the implementation opinions of the general office of the State Council on supporting the transfer of export products to domestic sales. The reporter of the daily economic news noted that the press conference was attended by the Ministry of Commerce, the General Administration of customs, the State Administration of market supervision and other departments to interpret the implementation opinions in a multidimensional manner
Yang Guoliang, deputy director of the foreign trade department of the Ministry of Commerce, said that at present, China's foreign trade development faces unprecedented risks and challenges. According to the investigation of the Ministry of Commerce, the overseas epidemic has spread, the international demand has shrunk, the orders of foreign trade enterprises have declined, and the enthusiasm of export to domestic sales has increased. But at the same time, foreign trade enterprises also face some difficulties in transferring to domestic sales, including different domestic and foreign standards for some products, low domestic brand awareness, lack of domestic marketing experience and so on
accelerate the market access for domestic sales
on June 22, the implementation opinions on supporting the domestic sales of export products were issued. The implementation opinions pointed out that while encouraging enterprises to expand the international market, they should support marketable export products to develop the domestic market, strive to help foreign trade enterprises tide over difficulties and promote the basic stability of foreign trade.
Yang Guoliang said that the implementation opinions adhere to the problem orientation, focus on the outstanding difficulties reflected by enterprises, and put forward 10 policies and measures from three aspects.
three measures have been proposed to support the entry of export products into the domestic market. Yang Guoliang introduced that the first is to speed up the access to the domestic market, simplify the certification procedures of domestic products and simplify the tax procedures of enterprises; the second is to promote" the same line, the same standard and the same quality" development. Support enterprises to produce products that can be exported and sold domestically on the same production line according to the same standards and quality; Third, strengthen the protection of intellectual property rights. Support foreign trade enterprises in intellectual property authorization, patent application, trademark registration and copyright registration
"The above-mentioned measures will help solve the problem of inconsistent standards for domestic and foreign products, facilitate the rapid entry of qualified export blocked products into the domestic market, and ensure the right to know of domestic consumers. At the same time, we will promote the expansion of the scope of" three same "products and help foreign trade enterprises solve the problem of connecting standards for domestic sales on a larger scale. In the long run, this will also help promote the unification of standards for domestic and foreign products and better meet the needs of consumers in the domestic market Fee upgrade requirements. " Yang Guoliang said
in order to speed up the market access for domestic sales and promote the development of "the same line, the same standard and the same quality", he Xiaoqun, a second-class inspector of the certification and supervision department of the State Administration of market supervision, said that the State Administration of market supervision will give full play to the responsibilities of enterprise subjects based on its existing responsibilities and further clarify the positioning and responsibilities of market subjects. At the same time, highlight the government's guidance and supervision functions, and guide and guide the expansion of the scope of application of the "three same" to the fields of general consumer goods and industrial products
<span bdsfid="80"class="bjh-p> Third, give full play to the role of industry organization management and service, do a good job in standard formulation, information service, publicity and promotion, industry self-discipline and other management, establish information service platform, support the transfer of export products to domestic sales, and help foreign trade enterprises tide over difficulties." He Xiaoqun said
build a platform for domestic sales
in terms of multi-channel support for domestic sales, the implementation plan puts forward three measures. Yang Guoliang said that the first is to build a domestic sales platform. Encourage foreign trade enterprises to connect with e-commerce platforms, guide major pedestrian streets to organize special activities, and organize large commercial enterprises to carry out direct purchase of orders. Secondly, give play to the driving role of effective investment. Focusing on the needs of new infrastructure, new urbanization and major project construction, organize the transfer of a number of qualified export products to domestic sales, and guide foreign trade enterprises to participate in the construction of major projects in industry and communication industry
<span bdsfid="85"class="bjh-p> Third, accurately connect consumer demand. Guide foreign trade enterprises to develop marketable products, create their own brands, make full use of new business forms and new models, and promote the integrated development of online and offline." Yang Guoliang said
Yang Guoliang further pointed out that the above measures are mainly to give full play to the channel advantages of e-commerce platform, pedestrian street, large commercial enterprises and well-known exhibitions to promote the connection of production and marketing. At the same time, support foreign trade enterprises to seize the new opportunities brought by the current construction of new and old infrastructure, the upgrading of manufacturing industry and the development of emerging industries, and promote the export of industrial products to domestic sales; Support foreign trade enterprises to transfer high-quality foreign trade products to domestic sales to meet and drive the upgrading of domestic consumption
the reporter of the daily economic news noted that with the spread of the epidemic around the world, online transactions have attracted the attention of more and more enterprises. The 127th Canton Fair moved the offline exhibition to the "cloud" for the first time. Hisense, Galanz and other enterprises formulated live broadcasting plans to promote products online for merchants
Zhao Ping, director of the International Trade Research Department of the Research Institute of the China Council for the promotion of international trade, believes that the implementation of the policies related to the conversion of exports to domestic sales is like "sending charcoal in the snow" for foreign trade enterprises interested in seeking domestic sales. The short-term goal of the policy is to help foreign trade enterprises increase their income and obtain new orders under the epidemic. In the long run, promoting the transfer of foreign trade enterprises to domestic sales can also make foreign trade enterprises based on two markets and form stronger competitiveness
in addition, the reporter also learned from the press conference that the Ministry of Commerce will integrate domestic and foreign trade resources, accurately connect domestic consumption demand and organize special activities in combination with its own work functions; Relying on various online shopping festivals, set up special zones for foreign trade products and carry out online domestic sales activities. It will also make full use of platforms such as Canton Fair and China processing trade products Expo to help foreign trade enterprises expand domestic sales channels
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