it is reported that Ali will set foot in the business of independent stations these days and has begun to recruit personnel in the society. It's not ugly to see the recognition of the independent station project. How to do a good job of the independent station and how to operate the independent station is the best choice? Let's talk about this topic today
with the impact of the global COVID-19, the development of e-commerce business has made rapid progress in the past two years, and many brands have also been born. Many new faces have appeared in the consumer goods industry. It is worth noting that the success of these brands has not been affected by the epidemic. For example, the razor brand dollarshaveclub has been watched more than 25million times on YouTube because its CEO Michael Dubin personally shot a promotional film The number of times, making the website online within half a year, the revenue reached US $7 million. The market share has reached 51%, once surpassing Gillette and becoming the largest men's razor brand on the local line
there are still many brands that suddenly burst out like the dollarshaveclub brand. After a large number of case comparative analysis, it should be emphasized that the most suitable model for the independent station is the DTC brand, and it is found that the two elements of product and traffic are the core content of the independent station.
Product
because independent stations can directly contact consumers and obtain first-hand data, or through direct communication with users, they can better insight into consumer needs. According to the survey, the three elements that overseas mainstream online consumers pay most attention to are quality, price and experience. According to the needs of consumers, and through continuous research and testing, sellers can further accurately locate products.
in any aspect, Casper is an example of DTC brand. Casper, an American mattress e-commerce brand, is a brand that rises rapidly with the increase of DTC's market share. Casper hopes to build not only sleep products, but a consumer-centered sleep brand. Casper's product system includes mattresses, pillows, bedsteads, bedding, bedside lights, etc., and the price of mattresses ranges from $400 to $1000.
Traffic
DTC brand is very good at maintaining a good interaction with consumers through social media. Content marketing is a matter of art. Creative, reliable and interesting brand related content will more stimulate customers' in-depth understanding and purchase desire. Manifestations include Buyer show on social software, independent internal and external evaluation, KOL marketing, celebrity evaluation and user community interaction.
</d iv>glossier, a beauty DTC brand, was originally a blog challenging the beauty industry. Founder Emily Weiss can create a new beauty brand, which must be different from her. Today, as a successful brand, glossier still has the unconventional beauty insights gained when running a blog and strong influence on other social media. The brand's concept of"skin care first, make-up second" can be seen everywhere in visual and written content
with the impact of the global COVID-19, the development of e-commerce business has made rapid progress in the past two years, and many brands have also been born. Many new faces have appeared in the consumer goods industry. It is worth noting that the success of these brands has not been affected by the epidemic. For example, the razor brand dollarshaveclub has been watched more than 25million times on YouTube because its CEO Michael Dubin personally shot a promotional film The number of times, making the website online within half a year, the revenue reached US $7 million. The market share has reached 51%, once surpassing Gillette and becoming the largest men's razor brand on the local line
there are still many brands that suddenly burst out like the dollarshaveclub brand. After a large number of case comparative analysis, it should be emphasized that the most suitable model for the independent station is the DTC brand, and it is found that the two elements of product and traffic are the core content of the independent station.
Product
because independent stations can directly contact consumers and obtain first-hand data, or through direct communication with users, they can better insight into consumer needs. According to the survey, the three elements that overseas mainstream online consumers pay most attention to are quality, price and experience. According to the needs of consumers, and through continuous research and testing, sellers can further accurately locate products.
in any aspect, Casper is an example of DTC brand. Casper, an American mattress e-commerce brand, is a brand that rises rapidly with the increase of DTC's market share. Casper hopes to build not only sleep products, but a consumer-centered sleep brand. Casper's product system includes mattresses, pillows, bedsteads, bedding, bedside lights, etc., and the price of mattresses ranges from $400 to $1000.
Traffic
DTC brand is very good at maintaining a good interaction with consumers through social media. Content marketing is a matter of art. Creative, reliable and interesting brand related content will more stimulate customers' in-depth understanding and purchase desire. Manifestations include Buyer show on social software, independent internal and external evaluation, KOL marketing, celebrity evaluation and user community interaction.
</d iv>glossier, a beauty DTC brand, was originally a blog challenging the beauty industry. Founder Emily Weiss can create a new beauty brand, which must be different from her. Today, as a successful brand, glossier still has the unconventional beauty insights gained when running a blog and strong influence on other social media. The brand's concept of" 。 Most brands will choose styles that are too fancy for ordinary professional women, but glossier is still close to the target market
the DTC brand mode of the independent station is likely to usher in a new round of blowout. Being able to grasp the products and flow is the secret to the success of the independent station. It is not only conducive to shaping the brand, but also can complete multi-channel marketing and drainage, and obtain stable user traffic at a lower cost. It is the road of sustainable development for cross-border sellers in the future