at present, many cross-border e-commerce have entered a bottleneck period of development due to the influence of many factors. How to find a way out and seize new opportunities are the urgent problems for cross-border e-commerce.
at present, Southeast Asia has a population of 600 million, with 340 million Internet users and US $21.8 billion in e-commerce. It is estimated that by 2025, the number of Internet users will reach 480 million and US $88 billion in e-commerce, with a compound annual growth rate of 32%. Southeast Asia has now entered the era of mobile Internet access. The penetration rate of smart phones has reached 50% and is growing rapidly. Mobile traffic accounts for more than 60%. Internet users in Southeast Asia spend an average of more than 16 hours a week online shopping For more than 2 hours, the scale of e-commerce continued to grow rapidly. It is estimated that the market scale of e-commerce will exceed 20 billion US dollars
" Southeast Asia is indeed the tuyere, and it is the tuyere with the largest e-commerce outbreak in the world, "Li Peng said, "Because the consumption habits in Southeast Asia are deeply influenced by Chinese culture, they receive and recognize Chinese information and products. In addition, there is a huge Taobao purchasing market in Southeast Asia. Therefore, most of China's consumer upgrading products will be popular in the Southeast Asian market. This outlet is very huge. Southeast Asia is about to become the world's largest consumer upgrading market except China."
at present, the GDP of the whole Southeast Asia is one quarter of that of China, the population is one half of that of China, the per capita consumption level is one half of that of China, and the average economic growth rate is more than 6.5%. In terms of economic aggregate, Southeast Asian countries are the world's fourth largest economy after Japan, that is, equivalent to a quarter of China's domestic market
it is reported that in 2025, the network economy in Southeast Asia is expected to grow to $200 billion, and the scale of e-commerce market will reach $88 billion, far exceeding the growth of offline retail industry. Cod service will be more in line with the shopping habits of local users to enhance customers' confidence in cross-border online shopping.
grasp business opportunities and break through the shackles in four directions
due to the influence of tariff, logistics, payment and other factors, cross-border e-commerce has encountered a bottleneck in the development process. How can we break through the encirclement and seize the opportunities in the new situation? Li Peng said that we should start from four directions.
first, the rise of large traffic platforms. The traffic of Tencent series, such as wechat overseas edition, is a great opportunity to become an overseas wechat business model, as well as the information flow direction of today's headlines, short video direction and online live broadcasting direction. They all have overseas editions, such as topbuzz, Tik tok http://live.me , the traffic of these platforms is rising rapidly, which are opportunities for the development of cross-border e-commerce
Second, the rise of large-scale platform e-commerce. For example, the rise of eBay has brought about the rise of stick Valley, Youshu, tongtuo and Saiwei; the rise of express has also been grasped by these giants; the rise of wish has brought about the Sakata five tigers; the rise of Amazon platform has brought about many enterprises such as Anker and patuoxun. Now, lazada and shopee in Southeast Asia are also rising rapidly, and I believe they will also bring up a number of large-scale enterprises.
Third, the e-commerce infrastructure of large regions or countries is perfect. Britain can be said to be the first country to improve e-commerce infrastructure, followed by the United States and Germany. During this period, many enterprises were born, such as Saiwei, tongtuo and Aoji. At present, Zhiyu has seized the business opportunity of improving the infrastructure in the Middle East and has also risen rapidly. The e-commerce infrastructure in Southeast Asian countries and India is also improving rapidly, and a number of enterprises will certainly be born
Fourth, the evolution of the Internet in some special industries. There are many sub industries in cross-border e-commerce. Because of the characteristics of the industry or products, they need to develop their own special sales websites and special apps to carry out cross-border e-commerce business. For example, fome optics in the online formula glasses industry, Kingsley in the biomedical industry, maiyuan, which focuses on customized jewelry and social jewelry, VIP cross-border in Yile Valley, etc. These are also cross-border e-commerce Business opportunities for development