no matter from the country or platform, from information to payment transaction to logistics, every link must be opened to bind the whole B2C chain together. Logistics is the last, most important and most difficult link to overcome. In the future, if many products want to do some work other than sales, expand more business and even establish their own brands, they need to conduct local research.
nearly 80% of sellers are very satisfied with the performance of overseas warehouses and help them improve their account performance. At the same time, 80% of the sales of many hypermarkets come from overseas warehouses or third-party overseas warehouses. Therefore, from the whole market environment, overseas warehouses have become a standard. Therefore, choosing overseas warehouses as the standard of logistics distribution in China is through practice, cost calculation and timeliness calculation.
main mode of overseas warehouse
the common warehousing modes abroad can be divided into Amazon FBA, overseas warehouses provided by third-party service providers and overseas warehouses built by sellers. The advantages and disadvantages of these three overseas warehousing modes will be different, and the following three modes have common characteristics.
overseas warehouse service refers to the one-stop control and management service for the storage, sorting, packaging and delivery of goods in the cross-border e-commerce of sales destination. To be exact, overseas warehouse includes three parts: front-end transportation, warehouse management and local distribution.
1. Head transport: Chinese businessmen transport goods to overseas warehouses by sea, air, land or multimodal transport;
2 warehouse management: Chinese businessmen remotely operate overseas warehouse goods through logistics information system and manage inventory in real time;
3. Local distribution: Overseas storage centers distribute goods to customers by local mail or express delivery according to order information.
advantages of overseas warehouse
first, improve the delivery speed of goods
the overseas warehouse is located in the seller's country. The seller will store the goods sold in advance in the overseas warehouse and deliver them from the buyer's country. Compared with foreign direct mail, the logistics speed greatly improves the delivery speed of goods, enhances the buyer's online shopping experience and reduces various disputes and refunds caused by logistics.
Second, improve the buyer's shopping experience
the overseas warehouse avoids the problem of difficult return and exchange of overseas direct mail, facilitates return and exchange of goods, improves the after-sales service quality, enhances the shopping experience of buyers, helps to cultivate repeat customers, and improves the repurchase rate of goods in the store.
the third is to save logistics costs
through receiving and shipping, goods can be stored in overseas warehouses in advance when logistics freight is low in off-season. Only in terms of logistics, many logistics costs have been reduced.
Fourth, avoid warehouse explosion in peak logistics season
in the peak logistics season, the prices of various channels not only rise sharply, but also break out frequently, which makes cross-border e-commerce sellers headache. Overseas warehouse can completely avoid these problems. Purchase in the off-season and sell in the peak season, and there is no need to worry about warehouse explosion in the peak season.
fifth, increasing store sales is more conducive to market expansion
when buyers buy online, they will give priority to logistics and local express merchants. The overseas storage mode has fast logistics and convenient after-sales return and replacement, which greatly improves the discount rate and product repurchase rate of stores and the exposure rate of products in stores, thus increasing the sales volume of stores and facilitating market expansion.
for sellers, the benefits of overseas warehouse are obvious:
1 improve exposure. Changing the location of items is easy to become an overseas seller and increase product exposure;
2 increase the selling price. Improve the pricing level of sales items and realize competitive local sales;
3 logistics timeliness. Effectively shorten the order response time and improve the timeliness of logistics distribution;
4. Scale effect. Transport goods overseas in batches to effectively reduce logistics costs;
5 value added services. Return and exchange can be handled quickly and improve customer satisfaction.
source: barn overseas