Alibaba has announced the launch of the spring thunder plan for more than three months. Recently, Alibaba said that Jiangsu ranked third in the number of foreign trade factories newly joined Taobao in recent March. Jiangsu foreign trade enterprises are emerging a new round of Taobao tide
due to the COVID-19, the overseas orders of our factory have decreased by 30%, the orders for tens of millions of toothbrushes have disappeared, and the raw materials are stacked in the warehouse. In this case, we have to keep encouraging the employees, so that they can not lose confidence in the factory. " Not long ago, Tu Xinye, the director of Yangzhou Shuguang toothbrush factory, sighed that he could not see the dawn of development in the face of the mountain of overstocked inventory
Tu Xinye is a man who has been producing toothbrushes since his grandfather's generation after 85. He is the third generation here. Yangzhou, where Shuguang toothbrush factory is located, has the title of the toothbrush capital of China and is the largest toothbrush industrial belt in China and even the world. Data show that the toothbrush produced in Yangzhou accounts for 80% of China's sales and 30% of the world's sales. In other words, the teeth of 1 billion Chinese and 2 billion foreigners are "made in Yangzhou"
Yangzhou Shuguang toothbrush factory actively seizes domestic orders through c2m mode
however, the global spread of the COVID-19 has put this industry, which has been developing for decades, into a crisis. Since this year, Yangzhou toothbrush industry has encountered an export crisis. Only Shuguang No. 1 factory has lost 30% of its orders, and some factories have even cancelled 80% of their orders, facing the crisis of dismissing employees and closing down.
in Jiangsu, there is far more than one industry facing the dilemma of transferring exports to domestic sales. In Lianyungang, seaweed exports account for 60% of the global market. However, most of them are mainly rough processed and primary processed products. Not only the added value is low, but the price is also vulnerable to fluctuations in overseas markets. The spread of the epidemic abroad has almost stalled the export of seaweed in Lianyungang. In Wujiang, Suzhou, a large number of silk factories rely on exports and OEM, which has sharply reduced overseas demand It also makes it difficult for these factories
overseas business is difficult to do,"foreign trade to domestic sales" is almost the first five words that every businessman thinks of. But knowing is easier than doing. For factories that have done foreign trade business for decades, switching to domestic sales is far from simple. "Foreign trade factories may have several large orders a year and few commodity categories. After organizing workers to do it on time and according to the quantity, they will directly send containers away." Some people in the industry once said, "but for domestic sales, we should establish channels in various regions and provinces across the country, and the production should be more in line with the needs of domestic consumers. The construction period should be shorter and the quality should be guaranteed. The turn of foreign trade to domestic sales can not be made clear in a few words."
in April this year, Alibaba launched the spring thunder plan again after an interval of 11 years, which will provide transformation assistance for foreign trade factories with the digital ability accumulated for many years. The spring water heating of Jiangsu and Zhejiang factories has set off a new wave of Amoy, and has become the beneficiary of China's latest wave of digital dividends
"transferring foreign trade to domestic sales is not simply selling export goods to Chinese people. Domestic consumers have their own needs." Tu Xinye said. In order to get more accurate production guidance, Shuguang toothbrush factory chose Taobao special edition launched this year. Through the selection guidance of Taobao c2m (consumer reverse customization), Shuguang toothbrush factory has developed a toothbrush with smaller amplitude and softer brush head. This electric toothbrush tailored for Chinese people sold 160000 units during tmall 618, successfully offsetting the impact of the reduction of foreign trade orders on the development of the factory
Shuguang toothbrush factory, which was established in 1976, is the first toothbrush factory in Yangzhou, and has been engaged in foreign trade for 45 years. With the smooth flow of foreign trade business, Shuguang toothbrush factory has not started the digitization process and is still a labor-intensive enterprise. The impact of the COVID-19 on a global scale has also "inadvertently" started the digitization process of this old factory
the laver factory in Lianyungang was also "activated" by the spring thunder plan. Through the consumption insight of Alibaba platform, Lianyungang, an enterprise called barnacle Island, quickly developed a new formula with low salt and low sugar, upgraded it to aluminum cans loved by young people, and quickly opened the online sales market. After about a year of development, tmall's sales have accounted for 50% of the annual sales of barnacle island. It is also this digital attempt in R & D and sales that enabled barnacle island to successfully offset the impact of the epidemic. Since this year, the sales of barnacle island have also increased by 300% year-on-year
the new snacks developed by Lianyungang laver factory are popular in tmall
and other platforms" The difference is that in this wave of Amoy tide, the new concept of c2m and the new technology of Taobao live broadcast are most valued by factories, which is also the biggest highlight of the support policies for foreign trade enterprises in Alibaba's spring thunder plan. In this tide of entering Taobao, Jiangsu foreign trade factories are the first batch of enterprises to taste the dividends of digital transformation
ZHU Keli, executive director of the National Research Institute of new economy, observed that recently, a new round of Amoy is setting off all over the country, especially in manufacturing intensive areas. In his opinion, different from several e-commerce tides in history, most of the main bodies of the current Amoy tide are factories. These production-oriented enterprises that used to be brand OEM or export-oriented, under the triple superposition of the impact of the epidemic, the changes of the international economic and trade environment and the digital transformation of industry, should expand the domestic market through Amoy, so as to obtain new impetus for self-help and enterprise development