it is said that the Middle East is the last blue ocean of cross-border e-commerce. Many sellers are also ambitious and want to join this battlefield and have a share
however, souq, as the largest e-commerce platform in the Middle East, has a broad market. For sellers who are just starting to enter, it is a troublesome problem to choose which site to enter
there is a seller. During the peak seasons of black five, white five and yellow five, according to his understanding of middle East e-commerce, he chose to focus on souq UAE station, but did not pay too much attention to souq Saudi Arabia station.
however, after the white five data came out, his intestines were almost regretted: Saudi Arabia only used a quarter of the purchase volume of the UAE to reach half of the Gmv of the UAE. the order volume of Saudi Arabia station soared by 15 times. On the day of white five, a single store produced thousands of orders per day, and the growth of other stores was also about 5-10 times. If it was not not fully prepared, it would have great potential to rise. in fact, souq has no advantages or disadvantages, but its characteristics are different.souq UAE station
although souq UAE station has a smaller population than Saudi Arabia, as the headquarters of souq, the platform also gives it strong support, making FBS of souq station the only platform among all souq stations that can cover the whole Middle East market.
its smartphone users account for 80% of the total population; e-commerce retail sales doubled between 2015 and 2017; and will grow at a rate of more than 20% until 2021.
the UAE ranks first in terms of product types, brand entry, payment means, logistics timeliness and technical support,
but the disadvantages are also obvious: because there are many sellers settled in, the competition is fierce.
souq Saudi Arabia station
Saudi Arabia has a vast territory and a large population, but due to religious, policy and other reasons, it is not open enough to e-commerce. Less than a quarter of the population have access to online shopping. Although the proportion is small, the consumption amount is huge. Some people even predict that Saudi Arabia is the most potential e-commerce market in the Middle East and even the world in the near future.
the foreign exchange loss of the UAE is generally one or two points, and that of Saudi Arabia is generally five points. But the temptation is that Saudi Arabia's profit is more than twice that of the UAE.
in a word, there is no absolute good or bad. Some people in the market still can't make money, while others in the small market are full of pots. Sellers need to decide which site to build according to their product characteristics, anti risk ability, productivity, profit expectation and other comprehensive factors.