when our buyers go shopping again, they usually screen the store level and brand, and decide whether to buy by integrating the selection of stores and various bidding, such as service, logistics and other aspects. Then, as shopee and seller, what should we do to meet the needs of buyers, Do a good job in self diagnosis of the store
shopee is a platform that mainly distributes goods. Basically, a shop can be built with more than a dozen products, but these are generally local sellers. For our cross-border seller Kaishuo, it is difficult to build a shop with just a dozen products, so we should make a shop diagnosis from these points:
through a comprehensive analysis of the market saturation, homogenization, product differentiation, price performance and other aspects of the target product, if it is a product with a high degree of homogenization, it is easy to copy it, there is no flow, and it will be difficult to issue the order. Therefore, we need to optimize the product, re edit the pictures and keywords, and make product differentiation from all aspects of the product , title, description, price, classification and inventory are different from other products. Only our advantages are more prominent. The price can be set according to the average price range of the platform of this product. The price should not be too high or too low. Refer to the pricing of other sellers of similar items
after the product is uploaded, whether the order can be issued or not has a great relationship with the traffic. The traffic of shopee mainly comes from product top promotion, launch, fans, activities and advertising. Therefore, after the products in our store last for a period of time, if the order has not changed significantly, we can manually set the top promotion function in the background to obtain more traffic, and this is completely free.
pay more attention to the accumulation of fans and actively pay attention to big sellers of similar purposes. The probability of returning fans is still great, and their fans still have the chance to pay attention to our store and pay attention to every opportunity to communicate with buyers. Even if there is no purchase behavior, we should guide buyers to pay attention to the store and give buyers some concessions to let them know where our products and stores are, In this way, the exposure of the store will also increase
in the early stage, we can make some low-cost drainage products. It doesn't matter if there is no profit. The most important thing is to attract traffic first. Outside the station, we can attract traffic through the social platform. After a certain accumulation of fans, we can plan some theme activities of the store, participate in the activities of the platform several times, communicate more with the operation manager, of course, we can also do some keyword advertisements. The most important thing is to increase traffic for the store and promote the store Order
when making shop diagnosis, don't be in a hurry. You should make every link of the number steadily, and the shop will improve