there are two cross-border e-commerce modes: platform and independent station
now mainstream cross-border e-commerce platforms: Amazon, eBay, express, wish
independent stations will be the trend of cross-border e-commerce in the future and the standard configuration of e-commerce sellers
but there is a threshold for cross-border e-commerce independent stations, and not everyone is suitable for this project! Of course, we must understand that only industries with thresholds can make the most money. Anyone can do a project, so it will be saturated and then surplus in the short term. Just like Amazon a few years ago, anyone can make money. Now it is saturated and surplus. The bonus period is over, and the platform is gradually eliminating some small and medium-sized sellers who are not standardized and have no brand
mainstream cross-border e-commerce platforms:
eBay was the first to develop;
therefore, in the early days of Shenzhen bazaar, this platform was basically used, and hundreds of accounts + hundreds of operators operated at the same time to sell in large quantities at low prices. If new sellers have a small number of auto parts products, they can try eBay, and the effect will be very good.
wish is the dark horse in the cross-border circle in 2014
wish the mobile end algorithm recommendation + platform subsidy bonus launched by wish let a large number of small sellers counter attack. The platform and sellers have written a lot of wealth stories together! But with the influx of a large number of sellers, wish raised the threshold in October 2018, which has deterred many small sellers and those who know later; however, wish has attracted a lot of traffic. If you have low-cost personalized products, as long as you don't violate the rules, you still have a certain development space. It is recommended to build a small but refined store
express: Alibaba's export e-commerce platform
influenced by the external policy environment, the globalization platform described by the official investment manager actually only has a large market share in Russia and countries and regions with relatively backward economies in Eastern Europe; but it has no advantages in Western Europe, North America and some developed countries and regions! For novices, if the value of the products is not high, you can try to sell through Russia's overseas warehouse quickly; but a reminder: selling through is an individual's work, making money, but it's very hard 。
Amazon: it has the largest volume and the most playing methods among all platforms
there are three extreme phenomena in Amazon. On the surface, a large number of small sellers are pouring in, but they soon give up for various reasons! The reason is that there are many rules for the biggest platform. It is slow and difficult to get out of the store. Now only big sales can make money. It is difficult for small and medium-sized sellers to survive, and the platform is not friendly to small and medium-sized sellers. Because Amazon's dividend period has passed
let's talk about the independent stations standing on the tuyere this year!
many people will ask why they choose to buy on the independent stations because the platforms sell very cheaply?
first of all, this is related to the shopping habits of European and American consumers. When they see a product, they need or are curious, the price is appropriate, and the product is OK, they will place an order.
Second: platform e-commerce, like Amazon, has a large volume, but its market share is not as high as expected. People in developed countries and regions such as Europe and America don't like it. The above products are too cheap, which makes them feel very low.
at present, the independent station is still in the early stage of outbreak and has just entered the dividend period. In the next 3-5 years, there will be one independent station for cross-border. After 3-5 years, it needs to improve specialization, verticality and branding. Therefore, while cultivating its own technology and making money, the Bureau's development plan for the next 3-5 years
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