in 2017, the global Internet users exceeded 3.4 billion, with a year-on-year increase of 10%, and the global Internet penetration reached 46%. The Internet has entered an era of barbaric growth. For foreign trade enterprises, to expand overseas business through online channels is the only way to do a good job in website SEO. In view of the absolute advantage of overseas people using Google, improving the ranking of their websites in Google search results has become the common goal of foreign trade enterprises
in 2018, with the influence of users' usage habits, new Google SEO rules, the popularity of mobile devices and other factors, the website ranking has become increasingly unpredictable. So, for foreign trade enterprises, how to optimize the website to make it more in line with Google's optimization and promotion rules? What should we pay attention to
what is the trend of search engine optimization in 2018
1. More direct title and more direct answer: with the emergence of "featured snippets" and the progress of "voice search" and "intelligent assistant" technology, website articles must be less roundabout and more straightforward
2. More important content: Google robots are very smart now. They can "read" almost all the contents on the page directly. Even the extensive use of JavaScript is no longer a problem that affects the "search engine friendliness"
3. Faster web page loading speed: mobile search has exceeded 50%, which means that "users are becoming more and more impatient". Faster web page loading speed means better user experience and higher conversion rate
4. Join the mobile search market: the basic SEO principles of mobile pages are similar to those of PC side - Web page content, web page title and web page bidding document. In addition, we must pay attention to semantic tags and web page loading speed