new industries are rough and simple at the beginning of development, as are cross-border e-commerce. Missing the import trend and export tide, we may not all have to register brands, create websites, open stores and be sellers. On the contrary, we can also provide services, supplies and supporting services to these cross-border sellers. From supply chain to trademark, from platform to promotion, from payment to logistics, from insurance to after-sales, each link can be derived into a professional business, that is, the gold rush "shovel selling industry" that provides peripheral support to the mainstream industry. E-commerce is everywhere, which means that "service ecommerce" will also be everywhere. Cross border e-commerce platforms or import and export supply chain systems can be divided into "infrastructure layer, open layer, service market layer, vertical product layer and other levels from bottom to top, and finally provide comprehensive auxiliary services for" consumers in production "such as small and micro enterprises, consumers and free connectors. In order to meet the personalized needs of a large number of buyers, many sellers are increasingly focusing on e-commerce transactions and marketing, giving birth to e-commerce supporting service industry and business service industry with professional division of labor and network effect. The pilot area, entrepreneurship Park, e-commerce base and various underlying services are involved: supporting services such as logistics, payment, procurement and customs clearance are gathered together, and the value chain between various subjects is linked with the power of the market: backup services such as translation, training, design, certification and legal affairs are all launched, forming an ecological relationship through face-to-face services. The expansion and coordination of e-commerce service industry in different fields and levels has greatly demonstrated the prosperity of an emerging industrial cluster, and the overall scale of the service market is also expanding year by year. Cross border e-commerce services involve logistics, finance, law, talent, information services, education and training and other industries, with Internet technology as the core. Here are some common services in the industry
1. E-commerce operation. This is a very wide range of services. From website management, online store decoration, optimization and design, product photography and trademark registration, to outsourcing of internal management, privacy and information security, after-sales customer service is contracted to overseas and local; foreign trade ERP, product selection and pricing, keyword analysis, purchase, sales and inventory, mobile app and shipment management software are a larger class of tools; operation monitoring, competitive product graphics, description, reviews, Q & A. Competitive analysis and tracking of shipping mode, price parameters, daily sales volume, listing flow, etc
2. Consulting and training. In the employment market of digital economy, the renewal speed of skills and cross-border market is faster, and the improvement of knowledge workers is necessary for individuals and enterprises, such as the compliance of customs and commodity inspection, special regulatory areas, import and export declaration taboos, export foreign exchange settlement refund, aviation dangerous goods transportation, AEO certification, regulatory inspection, license management, customs transit escort, trade commodity classification, valuation and customs clearance, etc
3. Cross border talents. The dependence of international business on professionals is becoming increasingly prominent, and there will be a great demand for talents with both industry knowledge and high-tech skills. Talent flow and external recruitment will further strengthen the cultivation of internal talent echelons and build an internal team and organizational structure with entrepreneurial spirit
4. Translation. The localization operation of cross-border e-commerce is inseparable from language localization, web page translation, product professional description and customer service cross language instant messaging
5. Legal services. In trade, the avoidance of import and export legal risks should not be ignored. We should pay attention to the latest legal developments and practices of customs commodity inspection in various countries, such as overseas registration, tort response, license, tax declaration VAT, transnational transfer pricing, customs inspection and special legal audit
6. Marketing analysis. The cost of cross-border drainage is high, and the cost of single customer acquisition is also bullish all the way. However, the suppression of black hat means, spam filtering and blacklist make e-mail marketing gradually fading, and the cost of online popular drainage is expensive. The marketing of homogeneous products is becoming more and more difficult. How to maximize the effectiveness of buying real money and silver. Digital advertising analysis has great potential. The scale of China's advertising industry is only about 1 / 4 of that of the United States. The traffic of media websites will be transformed into revenue, and online marketing will develop to subdivide people, accurate delivery, effect marketing and boutique marketing