facing the dual cycle development pattern at home and abroad, how should export-oriented factories deal with it? Where are the opportunities in change
on September 3, the research group of the Institute of industrial economics of the Chinese Academy of Social Sciences released the special report on the research on the digital value of foreign trade to domestic sales and e-commerce platforms. According to the report, based on the long-term digital capability, the e-commerce platform can comprehensively empower export-oriented manufacturing enterprises and industrial belts, cultivate new industrial organization models, and stimulate the commercial vitality of "export to domestic demand"
since the outbreak of the COVID-19, the global supply chain and logistics operation have been blocked, the international market demand has shrunk, China's export situation is severe, and export-oriented manufacturing enterprises are facing enormous pressure for survival. In this regard, the report clearly points out that the new trend of "special price economy" set off by the factory direct selling platform represented by Taobao special price version is becoming an important driving force for the recovery of factories in the industrial belt
Academy of Social Sciences report: Taobao special edition set off a new trend of" special price economy"and became an important driving force for the recovery of factories in the industrial belt
in the two rounds of tests of broken domestic supply chain and delayed foreign orders, Haoshun Otis Co., Ltd. from Guangdong did not stop production due to the epidemic. On the contrary, the factory produced a" vehicle alcohol spray " , has become a popular item on Taobao special edition, not only to the whole country, but also to the world. For this reason, it has also expanded the recruitment of 200 workers. Under the guidance of Taobao c2m mode, the factory spent three days from receiving demand information to product online sales, with more than 1 million sales in one month and 80000 orders in the most one day
on Taobao special edition, there are not a few foreign trade factories and stores like Haoshun Otis. Such successful cases have also attracted more and more industrial belt businesses to actively join. The data show that Taobao special edition has attracted more than 1.2 million industrial belt merchants to settle on the platform, of which foreign trade merchants account for more than 30%
Yangzhou Shuguang toothbrush factory, which focuses on the overseas market, is a foreign trade factory operated for more than 40 years. Since March this year, Shuguang toothbrush factory has lost nearly ten million foreign trade orders. Tu Xinye, the "third generation factory director" who has just taken over from his father, decided to transform domestic sales and put his business on the special price version of Taobao. Combined with the consumption demand data of the platform side and customized for the domestic market on demand, during the promotion of tmall 6.18 not long ago, the sales of Shuguang toothbrush was nearly 200000, and a new market growth increment was obtained
Academy of Social Sciences report: Taobao special edition set off a new trend of" special price economy".
the report believes that e-commerce platforms, based on long-term digital capabilities, can enable export-oriented manufacturing enterprises and industrial belts in an all-round way, cultivate new industrial organization models, and stimulate the commercial vitality of" export to domestic demand ". In the face of the impact of the epidemic, e-commerce platforms are becoming the main position for a large number of export-oriented manufacturing enterprises to break through in China.
in addition, according to the latest quarterly financial report of Alibaba, Taobao special edition has achieved nearly 40 million monthly active users (MAU) in only three months, equivalent to doubling every 20 days. Insiders believe that the strong growth of Taobao special edition has set a new record for the growth of similar software users, and Taobao" special edition phenomenon "is also deeply changing the competition pattern of e-commerce cost-effective market.
at the beginning of March 2020, Taobao special edition proposed to bring 10 billion new orders to businesses in the industrial belt, help 1000 factories realize more than 100 billion output value, and build 10 digital industrial belt clusters with more than 10 billion across the country. On the first day of 618 promotion this year, the c2m commodity orders of businesses in Taobao special edition industrial belt soared by 668% on the same day, and the transaction amount of foreign trade to domestic sales increased by 66% year-on-year.
Taobao special edition all-round digital empowerment to help foreign trade factories switch to domestic sales
the research group of the Institute of industrial economics of the Academy of Social Sciences believes that as an efficient channel to promote the matching of supply and demand, e-commerce platform is not only a short-term" emergency "for export-oriented manufacturing enterprises to domestic sales Sales channels, and can become the main position for long-term development of the domestic market. The report also points out that in the face of increasingly rational and mature consumers, e-commerce platforms should not rely too much on subsidies and fall into the vicious circle of low-cost promotion, but use high-level new supply to meet new demand and promote the continuous upgrading of the industry on the basis of quality, credit and efficiency