Amazon is a platform for cross-border e-commerce. The domestic e-commerce market is close to saturation, and cross-border e-commerce is in a period of vigorous development, With the support of national policies, Chinese goods purchased from domestic e-commerce platforms are exported abroad through Amazon's cross-border platform, so as to make a difference and do not need Inventory. So why do Amazon e-commerce and what products are suitable for Amazon cross-border e-commerce? Yanlang Xiaobian takes you to see these two questions
why do you do Amazon e-commerce
Amazon platform is currently the largest global foreign trade trading platform in the world. Amazon platform has no store level and prefers good products and services, both novice and old sellers, As long as the product quality is good and meets the needs of consumers, there will be a good display sales. Amazon platform pricing is settled in US dollars or euros. The profit is much higher in RMB. This is a feature of Amazon platform. The average customer unit price is up to US $17
domestic e-commerce platforms rarely reflect the business operation ability. After purchasing commodity information on other platforms through no source mode, you only need to completely transport it to a treasure, Moreover, the homogenization of goods is serious, which inevitably leads to vicious competition among businesses through bill swiping and other means. However, Amazon platform is completely different. Amazon platform focuses on customers' shopping experience and needs. The platform requires products to be simplified without exaggeration and artistic effects, which reduces unnecessary after-sales trouble. Unlike domestic e-commerce, Amazon products have their own independent pages, including product details, customer comments, seller quotations and other relevant information
Amazon platform is relatively standardized, and all sellers engaged in Amazon cross-border e-commerce sales agree with the idea of doing business. With equal, fair and standardized management, Amazon platform treats all sellers equally, no matter new or old. As long as the sellers operate carefully and screen the more popular and high-quality products, they can obtain a steady stream of orders and profits on Amazon platform. The platform rules and regulations reassure consumers and sellers. All sellers need to operate stores according to the platform rules and compete in fair and transparent regulations. This way is deeply recognized by sellers
what products are suitable for Amazon's cross-border e-commerce?
store positioning: for those who are engaged in cross-border e-commerce, they need to sort out their own advantages, as well as their current customer resources, product resources, network resources, etc. if they have accumulated experience in a certain industry before, they can start with this industry and select appropriate products to do cross-border e-commerce, which involves the positioning of the store. They need to start from the target market, the needs of target customers and the personalized core competitiveness of the operator , positioning is the goal and foundation for us to do anything. With this, we can extend and dig deeply
product selection: we need to comprehensively consider the information from all aspects. We can gather more professional information on industry websites, such as news information and product styles. These industry websites also provide content after analyzing local consumers to attract consumers' attention. Therefore, when we choose products, we can look at the website products of relevant industries in the target country as a reference for us to choose products for cross-border e-commerce; Social media gathers a large number of end customers. The popularity of social media is very prosperous and closely related to our life. We can pay attention to the habits and interests of users and the hot words of social media by going to foreign social media. Through social media, we can understand the favorite categories and styles of products in the target market of the selected industry. Common foreign social media include Facebook Twitter et al
it is impossible for any store to sell only a few products. It is necessary to select a suitable product category and product line. In order to deliver goods to customers on time, cross-border e-commerce needs to store some inventory. However, the requirements for inventory control are different for different products, because it involves the problem of capital flow. Well done cross-border goods certainly do not do all products, but have their own positioning. They can reasonably match drainage products, core profit products and common aging products, and do a good job in the correlation between products, so as to attract potential target customers and increase the adhesion of customers, It also helps to occupy the mind of consumers