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in the previous article, we analyzed what is an independent station, Websites with e-commerce transaction related functions built by individuals or enterprises themselves. The utility model has the advantages of no restriction by platform rules, free operation, data confidentiality and lower cost. How to do independent station? With 7 years of network marketing experience, how to combine with SEO website and talk about how to operate independent stations
first, the same as common stations such as enterprise stations is
how to be an independent station domain name, space server, to buy and build, specific operation, in the early website construction, there are explanations, how to build a website, what pitfalls to avoid in building a website, and if necessary, please refer to the previous contents.
the CMS system of the website. Those who are proficient in program code can write a CMS by themselves. Of course, this is very time-consuming and troublesome to debug. Especially now, to adapt to various terminals, such as mobile phone, PC and tablet, the time cost and opportunity cost should be considered.
it is more recommended to use a free third party. CMS systems, such as WordPress, are more common.
I think there are differences between independent websites and websites
functionally
Enterprise stations, marketing stations and product stations are good, mainly because the templates and copywriting are good-looking and do not need other functions, so the requirements for servers and space of such websites can be relaxed.
in addition to the marketing effect of enterprise stations, independent stations also need to pay and collect, transaction arrival, logistics reminder, transaction data, website data and other plug-ins or tools, so there are relatively high requirements for the space or server configuration of independent stations.
in terms of marketing
traditional enterprise websites are mainly aimed at search engines. They can optimize the SEO in the station and combine it with the SEO outside the station. Of course, the effect of the outside chain on SEO is becoming more and more limited. The focus is still on the inside and the optimization strategy of search engines.
how independent stations operate
1 market positioning, what industry and business do you do? Is it a comprehensive or specialized explosion strategy. Personal experience, explosion or single product strategy can see the effect faster, easier, lower cost and higher success rate than large and comprehensive strategy.
2 specific marketing strategies, analyze users' likes, search habits, channels, etc. according to user portraits, which are also analyzed in detail in previous articles.
3 talk about the key operation strategies of independent stations
it is not ruled out that in the early stage of independent stations, some paid bidding ranking methods should be done. Of course, individuals are not very keen on throwing money.
according to your products and business, formulate a batch of words with medium traffic and competition. Why? Small competition is easy to sit on, but the traffic is limited; words with large traffic have great competition and may not see the effect in a short period of time. For old SEO personnel, there are some ways to do the words in the middle, and then increase the weight, make more difficult words and improve the ranking.
there are also brand words, brand history, brand fees and brand services; words must be rolled out as soon as possible.
trade words related to explosive products, such as explosive products plus purchase and explosive products plus expenses, should be done.
information, enterprise, product, industry, user feedback, written into news content, which is good for the collection and capture of search engines. First, make sure your website can be included.
the main thing is to let customers know how to transfer from platform consumption to your independent station consumption, which is the difficulty and the key point.
statement: the content is original, and reprint is declined. Please comment and leave your ideas. I hope you can brainstorm on the method of high traffic drainage of independent stations, and I will integrate it in combination with the current trend of Internet. Please continue to pay attention to