every reporter Li Zhuo every trainee reporter Wang Ziwei every editor Wang Lina
on the eve of double 11, many cross-border e-commerce companies are also actively preparing to seize the trillion market of cross-border e-commerce
on October 27, pinduoduo "10 billion subsidy" teamed up with mark Wen, acting Consul General of New Zealand in Shanghai, to launch more than 10 famous New Zealand brands in the live studio. According to pinduoduo's official data, as of 22:00 on the same day, the live broadcast attracted 360000 onlookers online. On the same day, pinduoduo's orders for various products in New Zealand increased by more than 320% over the same period last year
according to the public information of pinduoduo, pinduoduo's "10 billion subsidy" has been broadcast live through pinduoduo platform in many countries. The reason why many countries are willing to work with pinduoduo is very simple: affected by the epidemic, offline entities and supermarket sales channels of imported goods are blocked. Through pinduoduo live studio, products from various countries can directly reach potential consumers with a huge volume of the platform
under the influence of the epidemic, promoting cross-border products to hundreds of millions of Chinese consumers through the live broadcasting room has undoubtedly become a win-win choice for global cross-border e-commerce in 2020
in fact, cross-border e-commerce has always been one of the important areas for e-commerce platforms. In recent years, no matter Alibaba's wholly-owned acquisition of Netease's cross-border e-commerce platform, Netease koala, jd.com's strategic investment in Vietnam's e-commerce platform Tiki, or Tencent's holding of Southeast Asia's e-commerce platform shopee, all are aimed at this market
pinduoduo's wild prospect in cross-border e-commerce is also increasingly prominent. Since the launch of pinduoduo's "global purchase" in 2019, pinduoduo has become another important way to promote cross-border products through the live broadcasting method of "10 billion subsidy" studio + foreign embassies in China. In the face of the upcoming double 11 e-commerce carnival, pinduoduo has also made a low-key layout and prepared enough "ammunition" in many categories of subsidies
seize the 100 billion cross-border e-commerce market
according to the monitoring data of e-commerce research center, the market volume of cross-border e-commerce will approach 12 trillion in 2020. With the continuous participation of e-commerce giants, the battle in this market has been very fierce. Pinduoduo is more than the "global purchase" of pinduoduo launched in 2019, which is seen as pinduoduo's entry into the cross-border e-commerce market. In fact, pinduoduo has been trying in the cross-border field before that
pinduoduo's" 10 billion subsidy"live studio walks into the New Zealand Consulate General in Shanghai
picture source: pinduoduo provides
at the same time, pinduoduo's appeal to overseas brands is also increasing rapidly.
driven by the" 10 billion subsidy ", pinduoduo's daily life has increased dramatically. According to pinduoduo's official data, by the end of June 2020, the number of active buyers of pinduoduo platform exceeded 683 million annually. The" 300 million people are using "in the advertisement Pinduoduo has nearly 700 million users
the strong user volume has become the attraction of pinduoduo to overseas brands. For overseas brands, pinduoduo is undoubtedly one of the opportunities to open the Chinese market. Since 2020, pinduoduo has cooperated with embassies and consulates of more than 10 countries in China, including Denmark, South Korea, Chile and Indonesia, to carry out live broadcasting. Diplomats from many countries came into pinduoduo live studio to speak for their own brands and products
it is undoubtedly one of the rare product "advertisements" for diplomats to endorse their domestic products, and the way of live delivery can make consumers more truly experience the sales scene. The innovative model of diplomat + live delivery can enable consumers to quickly establish trust, put down their concerns and "buy" with confidence. This is also confirmed by the volume of orders placed in pinduoduo live studio
according to pinduoduo's official data, as of October, pinduoduo had sold more than 500000 goods through live broadcast of ambassadors and consuls
the person in charge of pinduoduo's "global purchase" said that the role of ambassador and Consul live broadcasting in supporting the country's products is not only reflected in the live broadcasting room, but also provides new opportunities for domestic high-quality but relatively small brands to enter the domestic market. Under the stimulation of pinduopindan mode, it has become a popular model
it is reported that since diplomats from many countries participated in the live broadcast and delivery of goods, products such as Danish cookies, Chilean wine and New Zealand dairy products have become a global hot purchase of pinduoduo. The person in charge of pinduoduo's "global purchase" also said that in the future, pinduoduo's "global purchase" will cooperate with embassies and consulates in China of many countries in Asia and Europe, and the diplomat + live delivery mode will continue
taking advantage of the double 11, pinduoduo's "global shopping" is developing rapidly
pinduoduo's cross-border e-commerce is steady. According to pinduoduo, after more than a year of development, pinduoduo's "global purchase" has included more than 30000 products of nearly 800 international brands, covering many categories such as beauty care, mother and child care, electrical digital, clothing luggage, nutrition and health care
affected by the epidemic this year, the offline entities and supermarket sales channels of imported goods have been blocked, and the cross-border services of major platforms have developed rapidly
in the face of the development opportunities brought by the epidemic, pinduoduo has successively launched projects such as live broadcast in the bonded area, global good recommendation officer and "national brand Museum" this year, comprehensively explaining the customs clearance process of imported goods through the staff of the bonded area, or inviting ambassadors or consuls in China to introduce their national representative products in detail, so as to enrich pinduoduo's "global purchase" through the above forms, Provide cross-border products and services for consumers who are inconvenient to go abroad under the epidemic
according to the data provided by pinduoduo to the reporter of daily economic news, the commodity turnover of pinduoduo's "global purchase" increased by more than 470% compared with the same period last year during the mid-618 promotion period of this year, and the number of foreign brands and businesses settled in reached a new high
facing the approaching of double 11, pinduoduo has made great efforts in cross-border commodity categories and subsidies
in an interview with the reporter of the daily economic news, pinduoduo said that during the double 11 this year, pinduoduo's "10 billion subsidy" will increase subsidies for high-quality imported goods, focusing on beauty, digital, mother and baby, clothing, health care and other fields, and realize the "normalization" of subsidy preferences
pinduoduo said that the performance of "normalization" of subsidies can be seen from imported beauty products. Pinduoduo has opened a beauty zone on the "10 billion subsidy" channel. The discount of many popular products of international brands such as sea blue mystery, Estee Lauder and SK-II can reach up to 50% of the market price, which shows that pinduoduo has enough weight in the subsidy of imported goods
it is worth mentioning that it is said that pinduoduo's "global purchase" goods come from foreign brands or large supply chains of imported products located in the domestic bonded zone, and the merchant side implements the "0 Commission" and "0 platform service annual fee" policies consistent with all merchants on the platform, that is, the platform does not charge any transaction commission for each transaction reached by the "global purchase" merchants, Coupled with comprehensive measures such as global direct mining, bonded direct distribution and parcel post tax, the cost of imported goods entering the domestic consumer market has been greatly reduced. This undoubtedly adds a full highlight to the business competition of the platform
as of the closing on October 27, Eastern time, pinduoduo's share price was $90.31, up 3.9% from the previous trading day, with a total market value of $108.158 billion
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