" unexpectedly, the order of electric scooter fell off a cliff like this, and we didn't have time to react." Before the Spring Festival, the sudden epidemic disrupted Shen Xueying's whole plan. In Tonghu Technology Town, Huizhou City, Guangdong Province, she is the general manager of Changhang future intelligent technology company
in the first April of this year, the import and export volume of Guangdong, a major foreign trade province, was 1920.22 billion yuan, a year-on-year decrease of 9.8%; The export volume was 1117.05 billion yuan, a year-on-year decrease of 11.8%. In the past, Shen Xueying had no intuitive feelings about these abstract numbers. She didn't really feel nervous until none of the orders were fulfilled
What if the overall plan is disrupted
order cancellation, inventory backlog and poor capital flow
this is a foreign trade enterprise specializing in the research and development and production of short-distance alternative electric vehicles. More than 80% of last year's sales came from electric scooters and were exported overseas. They have established cooperation with companies specialized in sharing scooter business in Europe and the Middle East, and the export business is going well
SHEN Xueying remembered his trip to Dubai last summer. At the invitation of customers to investigate the market, she found that groups of children were playing on scooters in the street, many of which were their own products. It was this trip that prompted us to reach a long-term intention with our partners. It is planned that the supply of shared scooters this year will increase from 20000 to 40000 last year
this is an opportunity for the company and the electric scooter market. After coming back, the company devoted itself to business expansion with full momentum
SHEN Xueying and some key employees rushed back to work at the beginning of February, and all employees returned to work at the end of February. We overcame many difficulties, organized employees everywhere and cooperated with manufacturers to work overtime in order to ensure production capacity and orders. In this way, the long-term cooperation with overseas partners can be maintained
affected by the epidemic, foreign partners changed their market plans and suspended orders for several months
what should I do? Wages have to be paid, rents have to be paid, taxes have to be paid, employees' social security... Not only that, most of the company's working capital is tied to raw materials and inventory goods. When a batch of products from overseas e-commerce are transported to the overseas warehouse in North America, not only can they not deliver the goods, but also pay the warehouse fee of US $15000 per month
the originally rare development prospect has suddenly become a "mirage". Shen Xueying felt an unprecedented sense of crisis
switching to domestic sales or focusing on old customers
grasping the housing economy, "cloud transaction" exploring unfamiliar areas
due to the cancellation of many orders, the salesperson lost the business commission, the designers lost the design fee and basically got only the base salary. "What moved me was that the employees stood with the company from beginning to end. There was no reason why we didn't get out of the dilemma." Shen Xueying said that everyone had no complaints and shared responsibility. He found confidence in them
in difficult times, Tonghu technology town brought her a beam of sunshine. The Management Committee informed that considering the impact of the epidemic, more than 30 enterprises in the town were exempted from the rent and management fee in February. At the same time, investigate the capital needs of enterprises and assist enterprises with financial difficulties to apply for low interest loans. The local social security department also refunded the social security fees paid for some urban employees in February, and the bank said that some loans could be extended... Meanwhile, the person in charge of the town also came to the door to communicate, and many export enterprises faced the same problems. Since there are many difficulties in export orders, can we try to transfer to the domestic market together? At present, there are also a number of e-commerce enterprises and logistics and other related industrial chain enterprises here, which can be relied on
conversion from export to domestic sales is of course an option. However, Changhang is used to export in the future and is not familiar with the payment collection process, channel cost, mobilization cost, terminal promotion and other issues in the domestic market. Moreover, it is difficult to get into the domestic market in a short time. After all, there are strong competitors in all regional markets
SHEN Xueying was unwilling and communicated with overseas agents again and again. In particular, the backlog of thousands of electric scooters in the bonded warehouse in North America has always been her heart disease, but the negotiation effect is not ideal. Dealers said that most consumers now live at home. Who will buy outdoor electric scooters online
hearing this, Shen Xueying suddenly moved in her heart and asked, "what are they doing at home?" The dealer seemed to think of something, and immediately said to her, "can you produce sports bracelets? You need as many as you have."
<i have as much as you want."shen xueying firmly said that the company is not the first time to face market fluctuations and is confident to find a way. in 10 minutes, orders for 40000 sports bracelets, 500 sets of trampolines and 8000 massage machines were"sold"across the pacific ocean. this is the first order of the company in the new year
how to do after a small test of the ox knife
back to the Pearl River Delta, give play to the outstanding advantages of upstream and downstream cooperation
the employees cheered when they heard that they had taken back the order. But when we learned that the order had nothing to do with the short-distance electric vehicle, everyone was blinded one by one. These products have never been touched before. How to design, proofing, mold opening, how to find parts and how to produce... Problems come one after another
SHEN Xueying was confident and sent a message in her "corporate circle of friends": she needs the design, production and parts supporting cooperation of sports bracelets, trampolines and massage instruments. One afternoon, her wechat and phone calls continued. Local enterprises from Shenzhen, Dongguan, Foshan and Huizhou formed a complete upstream and downstream industrial chain, immediately began division of labor and cooperation, put into production, and successively delivered, declared and sent to North America. The whole process was "cloud collaboration", and Shen Xueying didn't even leave the office
<taking this order is 100% confidence in the pearl river delta where factories gather."shen xueying said that the industrial system and supporting system here are complete, not to mention simple sports bracelets. even more complex products can also organize upstream and downstream production in a short time
after the first batch of goods is delivered, the dealer will immediately add orders. The temporarily organized upstream and downstream industrial chain operates efficiently, and everything is in full swing. The second batch, the third batch... Portable fitness equipment has been continuously sent to North America. Dealers in Europe have also heard the news, and the production scale has expanded again
now, the export value of portable fitness equipment has made up for the gap of electric scooters. The company has harvested new products and new business methods, and began to organize employees to design independently. The electric scooter market in some countries and regions also has a warming trend, and orders began to come back
experienced the choice in this adversity. In Shen Xueying's view, "operating an enterprise is the coexistence of 'danger' and 'opportunity' at any time. How to find opportunities in danger and turn danger into opportunity is an eternal topic."
People's daily (02 edition, June 13, 2020)