in recent years, the process of global integration has accelerated, and various policies conducive to the development of cross-border e-commerce have been implemented one after another. These factors have played a very positive role in the development of China's cross-border e-commerce import and export
with the change of consumption structure, young consumer groups began to occupy the main channel, and there were significant changes in consumer demand. According to statistics, the scale of overseas Amoy market has exceeded trillion, and still maintains a very high growth rate, with an annual compound growth rate of more than 10%
new changes bring new opportunities. On the basis of conforming to the trend, all industries are committed to exploring new development layout. Laiyifen actively responded to the call of relevant national policies, stood in the development direction of "going out and bringing in", reached strategic cooperation with overseas brands and dealers, relied on laiyifen's e-commerce platform, sought external product output, and introduced overseas high-quality products to open up a new path for consumers
Lai Yifen brand logo
it is understood that the cross-border e-commerce business of Laifen will be implemented in three stages. In the first stage, the one-piece distribution business of suppliers has been completed, and more attention will be paid to investment attraction in operation, mainly for mother and baby, personal care, beauty care, health care, food and other categories; in the second stage, after accumulating cross-border high-quality C-end users, start the self-supporting mode and Comprehensive Bonded Zone warehouse, strengthen operation and strengthen the ability of product promotion; in the third stage Make concerted efforts around operation mode, category development, channel expansion and other aspects
the number of SKUs for the first batch of products imported from Laifen's e-commerce platform will reach 600, which have been successively sold on Laifen app and some experience stores, and the group purchase business of wechat applet community will be increased in the future. In order to further create a convenient and fast system service system, Laifen's back office operation will use a consignment and rookie system for distribution. While piloting cross-border business, Laifen is also actively developing grafting Multiple external channels
in order to facilitate users' purchase and improve the operation efficiency of cross-border e-commerce, Laifen will continue to make further progress in convenient payment, distribution system and consumer demand identification, and use intelligent verification methods in payment, such as NFC payment, fingerprint payment, face brushing payment and other intelligent payment methods. While enriching payment methods and simplifying complexity, Ensure the security of payment as much as possible. In the distribution system, Laifen tends to adopt the rookie system of intelligent logistics, which makes the distribution more efficient and safer. At the same time, Laifen also adopts intelligent push in consumer demand identification. With the support of big data, artificial intelligence and other technologies, Laifen analyzes users' consumer demand and consumption characteristics, accurately locates users' preferences, realizes intelligent push of commodity selection, and tries to provide users with a more comfortable shopping environment
Laifen actively plans the global supply chain pilot cross-border e-commerce business, relies on e-commerce platforms to diversify channels, and further optimizes consumers' shopping experience on the premise of making use of more advanced ideas and technologies, which reflects Laifen's extreme sensitivity to the new trends of the times and the calm and courage of a mature enterprise facing the market tide. Laifen will continue to follow the national policy guidance in the future , grasp the development pulse of the industry and strive to provide consumers with more convenient purchase channels and"fresh tide" food products with consistent quality