cross border e-commerce refers to an international business activity in which transaction subjects belonging to different customs territories conclude transactions, make payment and settlement through e-commerce platform, deliver goods and complete transactions through cross-border logistics
I. cross border e-commerce information during the two sessions:
1. In his government work report, Premier Li Keqiang pointed out the specific requirements for promoting the transformation and upgrading of foreign trade by expanding the comprehensive pilot of cross-border e-commerce. At present, cross-border e-commerce is developing in depth, and various business forms and methods of cross-border e-commerce are developing rapidly through the efforts of enterprises and the guidance of the government. Representatives and members of the two sessions also had a heated discussion on the difficulties encountered in the development of cross-border e-commerce industry and the future trend.
2. Zhuyilong, member of the National Committee of the Chinese people's Political Consultative Conference and vice chairman of the China Federation of overseas Chinese: under the tide of the Internet, suppliers and buyers at home and abroad of the"the Belt and Road" have joined the ranks of cross-border e-commerce of the "the Belt and Road". You can buy and sell all over the world without leaving home. For the people of countries along the belt and road, they feel that the "the Belt and Road" is "common prosperity along the belt and road"
3. Li Cuizhi, deputy to the National People's Congress and director of the quality inspection and control center of Inner Mongolia Yili Industrial Group Co., Ltd., suggested that the "lifelong milk drinking plan" should be included in the national strategy to realize the full coverage of national students' drinking milk from kindergarten to high school. At the same time, it is suggested that the cross-border e-commerce tax rate should be equal to the general trade tax rate, Remove infant formula from the list of cross-border e-commerce
4. Ma Guoxiang, member of the National Committee of the Chinese people's Political Consultative Conference, member of the Economic Committee of the National Committee of the Chinese people's Political Consultative Conference and member of the Standing Committee of the Central People's Construction Committee, believes that we should actively give play to the role of cross-border e-commerce in stabilizing foreign trade and promoting growth and vigorously support the development of cross-border e-commerce industry. He put forward three suggestions:
first, coordinate domestic mainstream trunk resources through government forces and open exclusive logistics channels for cross-border e-commerce industries
Second, strive for the fairness and rationalization of international trade rules for cross-border e-commerce through the coordination between the central bank and international card organizations
Third, through the coordination of major trade insurance channels such as China export and credit insurance corporation by government forces, targeted financial and insurance services are introduced for cross-border e-commerce
5. Lai Ming, member of the Standing Committee of the CPPCC National Committee, deputy secretary general and full-time vice chairman of the Central Committee of Jiusan Society, suggested in the proposal that enterprises should speed up the development layout of cross-border e-commerce with the help of low-cost drainage of surplus epidemic prevention materials such as masks and forehead temperature guns
he suggested that we should speed up the development layout of cross-border e-commerce, encourage enterprises to seize the opportunity, start from the representative e-commerce platform, and accelerate the overseas market layout and international market expansion with the help of low-cost drainage of surplus epidemic prevention materials such as masks and forehead temperature guns
6. The executive meeting of the State Council was held on April 7, 2020. The meeting decided to establish 46 new cross-border e-commerce comprehensive test areas on the basis of 59 cross-border e-commerce comprehensive test areas. Promote effective practices to promote the development of cross-border e-commerce. At the same time, implement supporting policies such as exemption from value-added tax, consumption tax and enterprise income tax for cross-border e-commerce retail export goods in the comprehensive test area according to regulations, study the inclusion of qualified cities in the comprehensive test area into the pilot scope of cross-border e-commerce retail import, and support enterprises to jointly build and share overseas warehouses
II. European market analysis:
in 2019, the number of online consumers in Europe is estimated to be 174 million; By 2020, these consumers' online shopping consumption is expected to reach $370 billion. This is a good business opportunity for sellers. For example, online consumers in the UK spend an average of $2000 a year, compared with $1800 in the United States. Take Amazon Europe as an example, 290 million visitors browse and query products every month. At present, Amazon has opened the markets of Britain, France, Germany, Italy, Spain and the Netherlands. Its total population is about 500 million, the average per capita income of the six countries is 48000 US dollars, its network coverage has reached 90%, the number of online shopping users is about 340 million, and the number of monthly active users is nearly 130 million
under the epidemic, consumer demand is shifting online
1 During the epidemic period, e-commerce sales increased by 28.48% as a whole
2. In Italy, the "hardest hit area" of the European epidemic, e-commerce sales increased by more than 80% from February 23 to March 11
3. Since March, e-commerce sales in the United States have increased by 25%
4. The average time people spend online has increased by 10-30%
III. export cross-border e-commerce
affected by favorable policies, improved trade market environment and many other factors, China's cross-border export e-commerce maintained continuous expansion in 2019. According to the data, in 2019, the scale of China's export cross-border e-commerce transactions exceeded 8 trillion yuan. It is predicted that by 2020, the scale of China's export cross-border e-commerce transactions will be nearly 10 trillion yuan
▲ source: China Business Research Institute
at present, it is a dividend period for Amazon's cross-border e-commerce, which is strongly advocated by the state and fully supported by policies. Those who see the opportunity have begun to practice, and bystanders are still waiting, which is the case at any time.