never thought of doing online transactions and becoming a live webcast celebrity; From mainly doing export business to opening domestic sales; From focusing on old products to constantly developing new needs...
the 12th Canton Fair, which lasted for 10 days, ended at sunset. This is the second "cloud rise" of the Canton Fair after June this year. The trade event moved from offline to online. This change in meeting the challenges also highlights the unremitting efforts of China's foreign trade enterprises in transformation and innovation
from "acclimatized" to "online" following the customs
<as a traditional ceramic foreign trade manufacturing enterprise, we have never thought of doing foreign trade by live broadcasting."deng moli, business director of guangdong dapu county source development co., ltd., expressed such emotion in an interview with reporters a few days ago
feeling the stone to cross the river, the enterprise made all kinds of preparations, tried to broadcast live for the first time in the first "cloud Canton exchange" in the first half of the year, and received an intended order of about 600000 US dollars, which greatly exceeded the expectation of the enterprise
four months later, during the 128th Canton Fair, this foreign trade enterprise has faded its green when it first "touched the net". Not only are the live broadcast personnel more professional and skilled, but also vr virtual exhibition and 3D renderings are added, and AI big data is used to accurately search the target customers. After five live broadcasts, the amount of orders received increased by 200000 US dollars compared with the previous one, and we also met a group of new customers...
from "face-to-face" to "screen-to-screen". This transformation once made many foreign trade enterprises "acclimatized". Now, this situation is changing
51.17 million times - this is the cumulative number of visits to the official website of the Canton Fair as of the closing. More and more domestic and foreign exhibitors are accepting the online trade negotiation mode. At this Canton Fair, the addition of a series of new functions such as scene simulation, one click business card exchange and one click registration of buyers made all this more convenient and efficient
in addition to live broadcasting, Deng Molly also led the team to work hard on website design and exhibition. "Moving from offline to online means that whether enterprises are large or small, the key to attracting customers lies in the drainage ability." "Although this poses a challenge for us, as long as we do it well, we may get more orders," she said
from order crisis to new ideas
when the epidemic was tight in the first half of the year, the overseas business of many foreign trade enterprises once stagnated, and the receipt of orders became a problem both online and offline. By innovating products, expanding new markets and working hard on "new", we have solved the order crisis of a number of enterprises
Shenzhen shepherd electrical hardware products Co., Ltd., which participated in the 17th year of the Canton Fair, brought six new products this time. Now 90% of the turnover comes from overseas markets. This enterprise plans to explore a broader domestic market and plans to achieve a basic balance between import and export in the next three years
behind the market transformation is the adjustment of product design
<just like the cook machine with mixing function, the machine has greater harmony for domestic customers."wang wenxiong, chairman of shenzhen shepherd company, said
aiming at the domestic market, Dapu County source development Co., Ltd. has specially developed blue and white ceramic lamp holder series, ceramic storage tank series and twelve zodiac series; The export share of China's Dragon Blue and white porcelain series and simulated marble Decal series developed for overseas markets such as Southeast Asia and the Middle East has increased significantly compared with previous years
from the exhibits uploaded by exhibitors this time, we can also feel the full breath of innovation: according to statistics, enterprises uploaded 730000 new products, an increase of 130000 over the previous session; 100000 intelligent products, an increase of 20000 over the previous session
enterprises that really find demand with heart will never lack the market -
Lin Hailin, chairman of Zhejiang dablin Valve Co., Ltd., has just finished a month's market research and is ready to develop new products: Aiming at the high-end consumer market and upgrading the domestic water PPR pipe sold in the past to purple copper pipe, Better meet the health and safety needs of drinking water
there is no shortage of orders for epidemic prevention materials under the epidemic, and Guangdong Textile Import and Export Co., Ltd. has not stopped innovation. Yang Quanxing, general manager of the company, told reporters that through market segmentation, enterprises have developed masks for different groups such as women, children and the elderly, as well as masks with different functions such as epidemic prevention, haze prevention and sports. In addition, in line with the hot "house economy", the company also increased the production of yoga clothes, leisure pajamas, disinfection paper towels, etc., and received a steady stream of orders
from sticking to a corner to internal and external expansion
showed the enterprise's products and image, maintained the relationship with old customers and met many new customers... After a "cloud Guangzhou Friendship", foreign trade enterprises generally felt this way
but "cloud Guangjiao" brings enterprises not only the increase of orders, but also the broadening of horizons and the transformation of ideas
make good use of the domestic and international markets, develop more new products according to the demand difference, and make good use of digital technology to do business... Through the wind and rain, foreign trade enterprises have made a gorgeous turn again and again
"through this' epidemic ', the trend of foreign trade digital transformation will accelerate and become the norm in the future, which also puts forward new requirements for foreign trade enterprises. If they do not transform in time, they may be eliminated." Lin Hailin said
under the epidemic, more and more foreign trade enterprises begin to think about doing business with overseas merchants with the help of larger e-commerce platforms. "We are negotiating with Alibaba international station and will sign a cross-border e-commerce service agreement. In the future, we will gradually increase investment in other platforms and create a new marketing model." Deng Molly said</the spokesman of <bdid="sfp class="115"said that the integration of online and offline press fairs will be promoted more actively on the basis of <bdid="sfp"sfp> <bdp class="115"/ span
<in building a new development pattern with domestic circulation as the main body and domestic and international double circulation promoting each other, foreign trade enterprises can play the role of 'filling vacancies' and' upgrading '."zhu caihua, deputy director of the institute of foreign trade of the research institute of the ministry of commerce, said that on the one hand, it can supply the insufficient domestic supply system, on the other hand, it can improve the innovation ability of enterprises through international competition
with digital wings, the realization of this goal will accelerate. (Reporter Yu Jiaxin, Ding LE)