Henan daily client reporter Guo Haifang, Xue Yinghui, correspondent Shao Zehua
in the first seven months, foreign trade exports doubled year-on-year, and domestic sales also increased steadily. In the environment of rising protectionism and the world economic downturn, why did Henan Nanjie Village Group in Linying County rise against the market? Recently, reporters walked into Nanjie Village to explore the development logic behind it.
seize the opportunity and open up a new pattern of foreign trade
boxes of food are exquisitely packed and neatly stacked, and the forklift is carried in an orderly manner. On August 4, with the container truck containing 2570 pieces of fresh noodles, it drove to Qingdao port, then sent to Rotterdam port by sea, and the fresh noodles in Nanjie Village were officially exported to the Netherlands.
" although this batch of goods is only 140000 yuan, it is the first time we have opened the Dutch market." Shen Lin, sales manager of nanjiecun fresh noodles factory, said that from January to July this year, the export of fresh noodles factory reached 5.8 million yuan, a year-on-year increase of 107%How did nanjiecun group turn the crisis into an opportunity due to the serious epidemic abroad and the complex foreign trade situation
"This year, due to the unfavorable factors such as slow customs clearance of goods to customers' ports, rising international freight rates and customers' price reduction, we have paid more attention to the global food safety link and established a higher standard food safety plan. The foreign trade team has also actively connected with customers to improve efficiency through the international food supply chain. In particular, we successfully obtained BRC Global Food standard a certification from the British food industry Retailers Association in July, which has promoted the stability of the overseas market 。” Li Weimin, foreign trade minister of nanjiecun Trading Co., Ltd., said
cultivate new opportunities in the crisis and start a new situation in the changing situation. It is precisely by seizing the opportunity of blocked products from Japan and South Korea during the epidemic period and relying on their own excellent quality, Nanjie Village fresh noodles and chocolate bars have not only stabilized the traditional markets such as the UK, Malaysia and South Africa, but also opened up new markets in the Netherlands and Singapore
Henan daily client reporter Guo Haifang, Xue Yinghui, correspondent Shao Zehua
in the first seven months, foreign trade exports doubled year-on-year, and domestic sales also increased steadily. In the environment of rising protectionism and the world economic downturn, why did Henan Nanjie Village Group in Linying County rise against the market? Recently, reporters walked into Nanjie Village to explore the development logic behind it.
seize the opportunity and open up a new pattern of foreign trade
boxes of food are exquisitely packed and neatly stacked, and the forklift is carried in an orderly manner. On August 4, with the container truck containing 2570 pieces of fresh noodles, it drove to Qingdao port, then sent to Rotterdam port by sea, and the fresh noodles in Nanjie Village were officially exported to the Netherlands.
" although this batch of goods is only 140000 yuan, it is the first time we have opened the Dutch market."To adapt to the new situation, we have actively carried out online live broadcasting and e-commerce sales. At the same time, we have made efforts to develop community supermarkets and night economy. E-commerce sales alone have increased by more than 20% Zang Zhanfeng, director of the Sales Office of nanjiecun group, said Henan daily client reporter Guo Haifang, Xue Yinghui, correspondent Shao Zehua
in the first seven months, foreign trade exports doubled year-on-year, and domestic sales also increased steadily. In the environment of rising protectionism and the world economic downturn, why did Henan Nanjie Village Group in Linying County rise against the market? Recently, reporters walked into Nanjie Village to explore the development logic behind it.
seize the opportunity and open up a new pattern of foreign trade
boxes of food are exquisitely packed and neatly stacked, and the forklift is carried in an orderly manner. On August 4, with the container truck containing 2570 pieces of fresh noodles, it drove to Qingdao port, then sent to Rotterdam port by sea, and the fresh noodles in Nanjie Village were officially exported to the Netherlands.
" although this batch of goods is only 140000 yuan, it is the first time we have opened the Dutch market."We have set up a special supply department of the group, and all raw materials are purchased and allocated by the supply department. Pepper, star anise and fennel are the best raw materials purchased from Shaanxi, Guangxi and Xinjiang. At the same time, the main raw materials of food enterprises, such as flour, condiments, color printing paper and packing, are produced and provided by enterprises in Nanjie Village, forming a stable supply chain within the group." Wang Jichun, deputy secretary of the Party committee of Nanjie Village, saidtaking the first resumption of production of Nanjie Village instant noodle factory after the Spring Festival this year as an example, flour has a 10 day inventory, and salt, oil and alkali that need to be purchased from outside also have reserves for 2 months, 17 days and 3 months respectively before the year. With the support of various livelihood security policies, supporting enterprises have also started production one after another, effectively ensuring the orderly circulation of the industrial chain
during the interview in Nanjie Village, I saw a lot of grain coming in and out from time to time. Wang Jichun introduced that Nanjie Village transforms more than 200000 tons of grain every year, of which 80% comes from the "food Consortium"
originally, in order to build a good supply chain, Nanjie Village group led the establishment of a flour industrialization consortium including more than 10 enterprises, cooperatives and supporting institutions. The scale of the contract order base is 128000 mu, and the contract price is 10% - 15% higher than the market price. Through the consortium, Nanjie Village Group and surrounding farmers have formed a stable interest connection mechanism, which not only ensures the income increase of contract farmers, but also ensures the supply of high-quality raw materials
"no matter domestic or foreign trade, quality and innovation are our constant adherence." Wang Hongbin, Secretary of the Party committee of Nanjie Village, said that they will continue to stabilize the supply chain, optimize the industrial chain and enhance the value chain, not only tap the new demand of the domestic market, but also expand the new source of customers in the international market, and strive to achieve benign interaction in the new development pattern of "double cycle"
(photographed by Zang Jiajia)
