women love shopping and pay attention to consumer rights protection. Recently, the big data report on women's online consumption complaints was released. The post-80s and post-90s have become the main force in safeguarding their rights. From the perspective of industry, seven fields such as cross-border e-commerce and fresh e-commerce have become "hardest hit areas"
with the advent of the" goddess Festival"on March 8, women's consumption power and consumption demand have become the focus of attention of many online consumption platforms. In online consumption, women's power is not only indispensable, but also the top priority, and the protection of women's consumption rights and interests should be paid more attention. 315" International Consumer Rights Day "in 2021 Coming soon, the online consumption platform will usher in another big test. On March 8, according to the big data of a large number of consumer dispute cases of 480 Internet platforms accepted by the domestic online consumption mediation platform "diansuibao" in 2020, the Online Economic and social E-Commerce Research Center released the 2020 female online consumption complaint data and typical case report
the report shows that the post-80s and post-90s have become the "main force" in safeguarding their rights, the complaints of women online consumption exceed "half the sky" throughout the year, and seven fields such as cross-border e-commerce, fresh e-commerce and online education have become "hardest hit areas"
female users' complaints accounted for 53.63% in the whole year. The post-80s and post-90s women became the main force in safeguarding their rights
according to the cases of user rights protection accepted by the domestic online consumption mediation platform "diansuibao", the gender proportion of online consumption complaint users in 2020 was male (46.347%) Female (53.626%)
Meng Huixin, an analyst of the legal rights and interests Department of the Online Economic and social e-commerce research center, said that female users account for "half" of the Internet and occupy an important position in online consumption. It can be seen from the annual consumption rights protection data that under the influence of economic strength, cultural and educational level and social culture, the new generation of female consumers not only "buy", but also have the courage to "attack" the imperfect consumption experience and take up "power" to protect their rights
with the advent of the" goddess Festival"altruists". Female users also spend more for "others" in online purchase, such as family expenses, partner expenses, children expenses, pet expenses, etc
reporter Huang Tao of China business daily
source: ersanli information Xi'an