recently, cross-border e-commerce has been very popular, and has attracted many enterprises and businesses to enter the market. They have opened stores in Alibaba international station and other places. This is a good thing, which shows that there is great potential for us to do cross-border e-commerce in the future, but some newcomers want to do cross-border e-commerce with the idea of "cross-border e-commerce is easy to do" and "lying down with heat can make money"
from my many years of experience in this field, most successful people in cross-border e-commerce have strong learning ability, because if you want to do a good job in cross-border e-commerce, it is not enough to understand your own industry and be familiar with your own products, but also understand the culture and laws of the other country and the import and export regulations of the customs of the two countries, Even many subdivisions of law, such as intellectual property rights, should become half experts
especially under the background that Alibaba international station has strengthened the protection of intellectual property rights and imposed more and more severe penalties for violations of intellectual property rights, all friends who come to Alibaba international station to open stores must understand intellectual property rights and Alibaba international station's relevant regulations on intellectual property rights violations, Avoid being reported and deducted points for unintentional infringement. Because once a lot of points are deducted, many official marketing activities can not participate, nor can they enter the preferred business area of Alibaba international station, miss a lot of high-quality traffic, and may even strike out because of serious infringement
Alibaba class="SFU" id="77" div id="SFU" imp "id=" SFU " / SFU id=" 77 "imp=" SFU "id=" SFU " / sfu=" https://biz-crm-waimao.su.bcebos.com/biz-crm-waimao/maichongxing/history/online/article/img/2022/03/04/c381c47b383c7a008c405ab05e91d9a26ba57bd9.jpeg " width="582"/generally speaking, there are trademark infringement, patent infringement and copyright infringement, such as unauthorized use of other people's registered trademarks and patents, or use of trademarks with high similarity. This situation is easy to judge. You can check whether you have infringed in the trademark database of the World Intellectual Property Organization and the patent database of corresponding countries. The scope of copyright infringement is relatively wide, including text, pictures, audio-visual products, software, etc., especially in the details page, packaging and other places of goods, which is easy to occur. It is suggested that you should use the text, pictures and packaging design elements with copyright, and keep the corresponding copyright certificate to avoid unintentional infringement
for infringement, Alibaba international station will divide it into general violation and serious violation according to the severity. If it is a general violation, 0 point will be deducted for the first violation, 6 points will be deducted for each repeated violation, and the account will be closed if 48 points are deducted. In case of serious violations, vibration counting punishment shall be adopted, which is similar to baseball and softball. If it occurs three times, it will be "out" (close the account)
therefore, in my opinion, Alibaba international station still has a strong protection of intellectual property rights. Of course, this is definitely a good thing for our regular operators. Otherwise, many people with ulterior motives will falsely use our trademarks and products on the platform. However, for newcomers, in addition to regular operation, they still need to know more about relevant rules, so as to make good use of these policies to protect our own interests