search engine advertising as of since the small editor of Wuhu network promotion , the total number of confirmed infections in foreign epidemics has reached more than 2.27 million, led by North America and Europe, with a very high proportion of infections. The rising number of infections has also prompted more countries to slowly close foreign ports and cut off foreign imports except for necessary materials.
the closure of imports from North America and Europe has also made domestic small and medium-sized enterprises turn their attention to Africa and other places, but one condition to be considered is that medical and health security has brought stronger potential of the virus in Africa.
the epidemic has forced enterprises that used to focus on foreign trade to transfer the delivery channels of goods to China. With the transfer of goods from foreign trade to domestic sales, another problem in front of foreign trade customers is how to win the domestic" leaders".
in the past, small and medium-sized foreign trade companies fought abroad and had no strong brand power and deep experience in China, which is equivalent to starting all over again in China. If the goods are not sold quickly, it will suppress the cash flow of the enterprise and cause pressure on the operation of the enterprise.
finding the right way to expose problems
at present, the search engine market led by Baidu, Sogou and 360 search still has excellent exposure in domestic network promotion. First, it has low cost and second, it has quick effect.
1. The website is the core of online promotion
the website is loved by bosses with comprehensive information display, and can more comprehensively display information to customers in online promotion. Moreover, the website is also the final flow conversion channel for enterprises to build brand power.
the website has a high weight in the search engine, but the search engine will observe the website for a long time, so the speed of online exposure of the website is about one to three months as the first stage, so don't rush when making a website.
2. B2B platform is the strongest force of exposure
B2B platform has a very high weight in search engines, and the daily traffic is also at the top of the pyramid. Every post published through B2B platform can be regarded as a" small website ".
the B2B platform can publish a lot of Posts every day, which can also bring more exposure to enterprises.
3. Video marketing provides new traffic conversion methods to
2g era is popular with words, and even playing games with words. 3G era has brought a boom in pictures. 4G era is the hottest with short videos such as Tiktok and Kwai. So when 5g is coming, who will be the next outlet?
it's still a video, which can quickly show customers what they want to see, and the rate of traffic will be more and more cost-effective at any time.
4. Word of mouth determines the answer
the Internet is a platform with memory, and enterprises also have word-of-mouth differentiation on the Internet. For example, after the film is released, a large number of film critics will analyze and evaluate the overall plot.
many fans will also see the critics' comments and decide whether to watch the film. Can the critics' comments ensure that all people tell the truth?