Shijiazhuang foreign trade company station building process, one article to understand

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I. clarify the site establishment goal

many enterprises don't have a clear goal when they set up a website. They just feel that they should have a foreign trade website or watch others do it themselves. As a result, when they really want to promote, the website doesn't meet the requirements and needs to be revised or redone, which wastes money and time. Before they set up a website, they need to make clear whether they are a display station or a marketing Station, and what kind of promotion methods they intend to adopt in the later stage, Whether it's Google optimization, Google bidding or social media, different promotion methods have different requirements for the website

II. Selection of domain name

usually we recommend it COM domain name, if it is a domestic station, it can be considered Cn domain name. The domain name should first be short and easy to remember, so as to facilitate the access of regular customers. It is usually recommended to use the brand name or main product keywords, so that users can understand at a glance what the enterprise is mainly doing. When choosing keywords as the domain name, it must be English words rather than Chinese pinyin

III. preparation of data

enterprises should make good preparations for data at the beginning of the establishment of the station, This can ensure the more efficient construction of the station. The website construction company can only solve the problems of art design, website technology research and development and program preparation for enterprises. The specific information needs to be provided by enterprises. It is particularly noteworthy that some enterprises let the website construction company find information on the Internet for convenience or other reasons. This way is not desirable. The collected picture materials often have problems such as clarity, and there is also the risk of infringement

IV. website design and site establishment

website design should conform to the aesthetics of local customers, Do not start from the enterprise's own subjective consciousness. In order to ensure the professionalism of website design, it is recommended to choose a company specializing in foreign trade website design. They will collect, sort out and study a large number of foreign website cases, and the website is more likely to be favored by target customers. It is generally recommended to choose a flat structure for the website structure. Pay attention to the settings of bread crumb navigation, static URL, TDK tag, etc. the basic optimization elements should be included

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