the outbreak of COVID-19 has had a phased and significant impact on China's foreign trade industry. Faced with various difficulties, many enterprises have to start thinking about how digital foreign trade and online transformation will change the pattern of China's foreign trade. Recently, the China International Trade think tank platform of China trade news hosted an online seminar on the theme of "how to seize the opportunity and accelerate the development of digital foreign trade under the epidemic", and webcast the meeting
the meeting was presided over by fan Peikang, editor in chief of China trade news, and attended by Pan Jianjun, chairman of Zhejiang miolante Business Exhibition Co., Ltd., Pu Zhijiang, chairman of Zhejiang International Trade cloud business Holding Co., Ltd., Zhou Jun, vice president of Dunhuang network, and members of the expert committee of China Council for the promotion of international trade Wang Jian, a professor at the University of international business and economics, and other guests discussed topics such as "digital foreign trade and promoting the high-quality development of China's foreign trade", "what role digital foreign trade can play under the epidemic", "how foreign trade enterprises grasp digital opportunities and realize transformation and upgrading"
"The epidemic will have a certain impact on China's foreign trade as a whole, but it is not as big as we thought. The epidemic occurred from the end of last year to February this year, which is also the off-season of foreign trade throughout the year. From the perspective of the operation process of foreign trade, the production department may not be able to put into production according to the original schedule. Due to the emergence of the epidemic, the source of goods and the whole operation process of customers may be delayed, and the impact has not yet been eliminated Appear. " Wang Jian said that the biggest impact of the Internet on trade is to allow more small, medium-sized and micro enterprises to enter the global market. At present, the epidemic has brought some challenges to the survival of small and medium-sized enterprises. For example, some enterprises are worried about whether they can support it. He suggested that banks and other financing institutions should provide more convenient services to small, medium-sized and micro enterprises, including extending the repayment period of enterprises, so as to help small, medium-sized and micro enterprises tide over difficulties. "I think that after the epidemic, there may be a small upsurge in foreign trade in May and June."
<span bdsfid="65"class="bjh-p> whether at home or abroad, for B2C, the epidemic can change the consumption habits of more people. From the perspective of enterprises, there are more opportunities. Although enterprises can not participate in the exhibition and face different difficulties in delivery, the trend of sustainable development of China's foreign trade will not change." Pu Zhijiang believes that the epidemic will prompt many small and medium-sized enterprises to change the traditional way of looking for orders, and also change the traditional business negotiation mode. More foreign trade enterprises will make better use of the Internet and mobile phones to do business. "The way of China's foreign trade development, including the digitization of the foreign trade market, will not change in the future, but it will not change."
Pan Jianjun said that due to the impact of the epidemic, many exhibitions were postponed, and many enterprises could not develop foreign trade business in the form of exhibitions, which would have an impact on their foreign trade business. By the second half of this year, Chinese enterprises can normally participate in the exhibition, but foreign businessmen will still have some psychological shadow about how much they purchase directly into China. Therefore, Chinese enterprises should continue to expand their business by participating abroad. He believes that enterprises participating abroad should be good at finding the commanding height of the market, so as to expand the overseas market with the fastest speed, the largest scope and the lowest cost
<span bdsfid="69"class="bjh-p> I always think that exhibition will not replace digitization, and digitization will not replace exhibition. These two methods are tools for interactive use." In view of the current situation, pan Jianjun suggested that foreign trade enterprises should strive to open business with digital tools in the first half of the year, and further promote the work in the first half of the year with offline actions in the second half of the year, so as to reduce losses and expand business
<span bdsfid="71"class="bjh-p> in addition to matchmaking, there are many services in the foreign trade service ecology. We all work together to build a digital ecological chain of foreign trade services, so that Chinese foreign trade enterprises can really find a new development path under the forced mechanism." Pan Jianjun said
<span bdsfid="73"class="bjh-p> among the current uncertainties, there are two quantitative sources of hope. The first quantitative is that in the visible 10 to 20 years, the integration ability of China's industrial chain and the hard power made in China are invincible. The second quantitative is that China's experience and technology in doing business on the Internet are also the world's leading." Zhou Yijun is full of confidence in the future development of China's foreign trade and reminds foreign trade enterprises that it is very important to communicate effectively with customers during the epidemic
Monday Jun took two cartoons recently produced by dunhuang.com as an example. The first picture is a box of goods with all kinds of villains, swords and halberds holding the flag of virus. The description says that this is the goods imagined by the customer. The second picture is that after many days of drifting across the sea, there is only a small white flag and a tombstone left. It also reads the following sentence: the journey is difficult, especially for viruses, and it is accompanied by such a note: according to the who, viruses cannot survive on a non organism for so many days through packaging. Dunhuang intends to dispel the doubts of overseas customers about China's export goods in the form of such comics
it is understood that the meeting was held in the form of online "video (audio) + live broadcast", which was recognized by the guests and actively participated by the majority of netizens
source: China trade news