selection of cross-border e-commerce platforms under the influence of the epidemic

2022-05-09
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作者:出海易

美国买家数据库试用

Article / Meng Qiu

in July, the General Administration of Customs released a set of trade data. Affected by the COVID-19, China's general trade in goods increased by 3.2% year-on-year in the first half of 2020. Interestingly, according to the statistics of the customs cross-border e-commerce supervision platform, the total import and export volume of cross-border e-commerce increased by 26.2%, of which the export increased by 28.7% and the import increased by 24.4%. In this process, small and medium-sized enterprises have obtained a large number of overseas orders through cross-border e-commerce platforms. It can be said that the business progress of cross-border e-commerce platforms has provided extremely important support for the recovery and growth of China's foreign trade and the economic policy of stabilizing employment

a brief history of cross-border e-commerce platforms

in the 1990s, as the Internet entered daily life, it gradually became normal for enterprises to obtain information and conduct transactions through the Internet. At that time, there was a special platform to put the needs of both parties on the platform in order to make deals. This was the earliest e-commerce platform. When this platform promotes the emergence of cross-border transactions, cross-border E-commerce arises. The world's first large-scale enterprise engaged in cross-border e-commerce trade is Amazon founded by Bezos in 1994. China's e-commerce development is not much later than that of the United States. Alibaba international station was founded in 1999 and soon became the leading enterprise of cross-border e-commerce in China

in the early stage, cross-border e-commerce focused on matching information transactions, that is, providing services similar to the yellow pages of the telephone, and the rest of the transaction process was completed by the transaction party offline. Online trading began in 2004, mainly because the function of the platform has been strengthened, which provides an opportunity for online trading. Generally speaking, foreign trade requires ordering, customs clearance, logistics and payment. Cross border e-commerce platforms gradually increase e-commerce services from payment. After years of technology accumulation and precipitation, cross-border e-commerce has gradually extended its technical support to customs clearance, logistics, finance and other fields, and provided credit insurance support, significantly reducing the cost of cross-border trade. In terms of logistics, cross-border e-commerce platforms mostly adopt the way of setting up a large number of overseas warehouses overseas. At the same time, they cooperate with postal services of various countries to transform the logistics system, which greatly improves the logistics efficiency and shortens the logistics time. Therefore, the total amount and frequency of cross-border e-commerce transactions have increased rapidly. According to the data of the National Bureau of statistics, the total amount of China's cross-border e-commerce market has reached 10.5 trillion yuan in 2019, accounting for 33.2% of China's total trade in goods that year

globally, China and the United States have now become the two largest cross-border E-commerce markets in the world. According to the statistics of e-commerce service enterprise Shopify, the two largest e-commerce markets in the world in 2019 are China and the United States, which together account for 77.7% of the total global e-commerce market

the modes of cross-border e-commerce can be divided into B2B, B2C and C2C. In the global cross-border e-commerce, B2B (i.e. enterprise to enterprise) mode is the mainstream, accounting for about 80% of the transaction volume. B2C (business to consumer) mode is the cross-border e-commerce retail mode. In cross-border e-commerce transactions, B2B mode first rose. Later, due to the improvement of platform transaction service technology, small wholesale gradually appeared, and finally developed into retail. China is currently one of the world's largest cross-border e-commerce B2C trading markets. In terms of export products, the main export is 3C electronic products, followed by clothing. The United States is the largest export market of China's B2C e-commerce. Alibaba and jd.com were already the world's largest and third largest e-commerce according to the statistics of the United Nations Conference on Trade and development (UNCTAD) in 2018

selection of cross-border e-commerce platforms under the influence of the epidemic

the influence of" black swan"

when the Sino US trade war broke out in 2018, both sides imposed tariffs on the imported products of the other side, involving a total import amount of hundreds of billions of dollars. Interestingly, during the interview with the author, relevant experts believed that the increased tariffs had little impact on China's B2C cross-border e-commerce exports to the United States. The main reason was that more tariffs were imposed on bulk commodities, which had no impact on the export of consumer products to the United States. However, the United States continued to" retreat from the group " However, this behavior makes it more difficult for cross-border e-commerce to export to the United States. In October 2019, the United States officially withdrew from the Universal Postal Union. This has pushed up the logistics costs of cross-border e-commerce retail products in the United States, which has become a problem that cross-border e-commerce companies need to face up to

the COVID-19 since the end of 2019 seems to have once again increased the difficulty of cross-border e-commerce in doing business in the world, mainly reflected in the suspension of economic activities in countries around the world and the disappearance of orders. But in fact, due to the existence of social alienation and isolation, consumers have to stay at home for a long time, which has led to the prevalence of "home economy", and a large number of offline transactions have been transferred to online. At the same time, special needs caused by the epidemic are also increasing, such as the demand for daily medical materials. In some European countries, consumers order a large number of bicycles because they are worried that public transportation is prone to epidemic infection. A staff member of the cross-border e-commerce head platform told the author that the overseas warehouse of the platform has replenished bicycle selection three or four times since the epidemic. In fact, the epidemic has brought new demand for markets and products, which is a dividend for cross-border e-commerce

on the other hand, the Sino US trade war has prompted China's cross-border e-commerce to pay more attention to the broad market in Asia, Africa and Latin America. The cross-border e-commerce business in Southeast Asia and India is gradually maturing, and Alibaba Express has occupied a large market share in Russia and Eastern Europe. Due to its high consumption power and insufficient industrial chain layout, the demand for cross-border e-commerce in the Middle East market is also growing. Amazon and other major cross-border e-commerce have long been deployed in mature markets in Europe and the United States, while the influence of emerging markets is insufficient, which provides space for the development of cross-border e-commerce in China. Alibaba's investment in India, Southeast Asia and Turkey in the past few years and JD's operation in Indonesia and other places are effective responses to this market trend and the "black swan"

selection of cross-border e-commerce platforms under the influence of the epidemic

the influence of" black swan"one touch" covers customs clearance, logistics, payment and settlement, exchange and other fields, which is conducive to improving the transaction efficiency of cross-border e-commerce and reducing costs. Blockchain technology that can trace the source will also be paid attention to in dealing with issues such as fake goods or intellectual property rights. In the future, the business development of "super cross-border e-commerce platform" may also include providing market consultation to merchants through artificial intelligence technology, developing c2m commodity customization services and providing large-scale brand marketing through the network. In fact, during the epidemic period, large cross-border e-commerce platforms have begun to use "3D display" and other technologies for online promotion and brand marketing through "online trade fair", which proves that the digital economy itself can encourage cross-border e-commerce innovation in marketing

in terms of international trade rules, some regional free trade areas under negotiation, such as the regional comprehensive economic partnership (RCEP), have incorporated e-commerce into the negotiation link. In 2016, Alibaba launched the electronic world trade platform (ewtp) through the G20 summit in Hangzhou, which can be regarded as a joint attempt by enterprises and the government to build global e-commerce rules. At present, ewtp has been implemented in Belgium, Malaysia, Rwanda, Ethiopia and other countries. However, all parties need to find more solutions to problems such as cross-border data flow. In this regard, the general data management regulations (gdpr) implemented by the EU in 2018 can be used as a reference

as one of the mainstream forms of international trade in the future, cross-border e-commerce will not be reversed due to the COVID-19 epidemic and trade friction. This is a trend determined by economic and technological development. If you want to gain a larger share in this market with more increment, it will be an important task for relevant platforms to carefully study the trend of digital economy

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