live broadcasting with goods has become a hot new outlet overseas at present, Amazon also said that it will vigorously support the live broadcasting with goods section in the future to give high-quality live broadcasting sellers a huge traffic entrance major cross-border e-commerce platforms and overseas social media have entered the track of cross-border live KOL with goods
I. Hangzhou cross-border KOL live broadcasting incubation base
live + e-commerce combines platform sellers, promoters and consumers, and has a great influence through social interaction, experience and interaction. Among them, online KOL plays an increasingly important role in e-commerce. Therefore, overseas KOL has become an important core of "localized" cross-border live broadcasting
at the same time, while seizing the new outlet of cross-border live broadcasting, cross-border sellers will also encounter some problems. Do you fully understand various mechanisms and advantages of cross-border platforms? How to find cost-effective overseas KOLs? How to conduct professional training for overseas KOLs? Can you ensure the stability of KOLs?
in order to comply with the development trend of cross-border KOL live broadcasting and delivery, as well as to solve the problems of" localized marketing talents"and" professional training "of cross-border enterprises, whale eating MCN has established a cross-border KOL live broadcasting and delivery incubation base. Hangzhou whale eating (aliexpress, tiktok official service agency) Alibaba group get project was jointly established and located in Alibaba innovation center, a dream town in Hangzhou, to provide cross-border live delivery services for sellers
at present, whale eating MCN has carried out overseas KOL live delivery services for two major domestic cross-border enterprises, and achieved satisfactory results
II. Zhejiang Yanzhuang Cosmetics Co., Ltd. is a potential and powerful enterprise in the domestic cosmetics industry, committed to the R & D, design, production and marketing of beauty and makeup products, And the development of domestic cosmetics brands. The company's products have gone to the international market, and its customers are distributed in the United States, Britain, France, Italy, Spain, the United Arab Emirates and other countries
whale eating MCN decided to arrange two whale eating KOL anchors to Yanzhuang company for cross-border live broadcasting and delivery through further communication with the person in charge of live broadcasting and delivery of goods
before the live broadcast, whale eating MCN first gave the two anchors detailed training on relevant products and checked the configuration of the live broadcast. During the live broadcast, the two anchors also did not have stage fright and performed extremely well. Their interaction with the audience was very natural and interesting. After the live broadcast, the performance of whale eating KOL anchor and the service of whale eating MCN have also been recognized by the enterprise
the person in charge of live delivery of Yanzhuang company recorded a video to express her thanks to the whale eating MCN. Among them, sister K's most impressive sentence is: leave professional matters to professional people
at the same time, while seizing the new outlet of cross-border live broadcasting, cross-border sellers will also encounter some problems. Do you fully understand various mechanisms and advantages of cross-border platforms? How to find cost-effective overseas KOLs? How to conduct professional training for overseas KOLs? Can you ensure the stability of KOLs?
in order to comply with the development trend of cross-border KOL live broadcasting and delivery, as well as to solve the problems of" localized marketing talents"The sea of small commodities, the paradise of shoppers"
under the detailed communication between whale eating MCN and Shangxiang group, it is also determined to arrange whale eating KOL anchor to Shangxiang group for cross-border live broadcasting and delivery. For this live broadcast, whale eating MCN sent Coline, a beautiful girl from France in our anchor team, to bring goods for the live broadcast of Shangxiang group
it has to be said that Coline's performance is very amazing and professional. On the premise that Party A only gives the live broadcast framework, she not only learns and is familiar with relevant products in advance, writes several slow manuscripts of the live broadcast process, but also rehearses it from beginning to end. During the live broadcast , Coline explained the product very smoothly, and people had to admire her on-the-spot response. She was as comfortable in the live broadcast room as a professional anchor who had done thousands of live broadcasts
after the live broadcast, the person in charge of Shangxiang group international station was also amazed at Coline's performance, and affirmed and recognized our KOL live cross-border live broadcast professionalism
finally, whale eating MCN is also honored to bring overseas KOL live broadcasting services to Yanzhuang Cosmetics Co., Ltd. and Shangxiang group. As a short video + live broadcast service provider to the sea, so far, we have a reserve of 10000 foreign talent anchors and a professional online celebrity training team , and have signed a full contract with KOL anchors
at the same time, while seizing the new outlet of cross-border live broadcasting, cross-border sellers will also encounter some problems. Do you fully understand various mechanisms and advantages of cross-border platforms? How to find cost-effective overseas KOLs? How to conduct professional training for overseas KOLs? Can you ensure the stability of KOLs?
in order to comply with the development trend of cross-border KOL live broadcasting and delivery, as well as to solve the problems of" localized marketing talents" Solve the demand of overseas short video and cross-border live broadcasting for domestic cross-border sellers / brands
welcome sellers / brand enterprises to sincerely consult and cooperate ~